Resultados de búsqueda - ((system management) OR (((a management) OR (_ management)))) strategies
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- Strategic planning 36
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Marketing management and strategy
Publicado 2002Tabla de Contenidos: “…About the author xii Preface xiii Acknowledgements xvii Management: objectives and tasks 1 (30) Objectives and success 1 (9) Stakeholders' objectives and constraints 10 (4) Developing balanced objectives 14 (4) Developing a strategy 18 (3) Criteria for strategic success 21 (2) Strategic intent 23 (1) Core competences 24 (2) Organizational dimensions 26 (3) Summary 29 (1) Questions 30 (1) Notes 30 (1) The customer-led business 31 (30) The theory of marketing 31 (5) The customer-led business 36 (3) Success 39 (3) Focus on needs 42 (3) Organization 45 (2) Competitive advantage 47 (1) Entire business 48 (1) Customers as assets 49 (4) Creating the customer-led business 53 (6) Summary 59 (1) Questions 59 (1) Notes 60 (1) Segmentation, positioning and the marketing mix 61 (31) Market segmentation 62 (10) Dynamic targeting strategies 72 (5) Creating the differential advantage 77 (6) Positioning strategy 83 (2) The marketing plan 85 (4) Market-centred organizations 89 (1) Summary 90 (1) Questions 90 (1) Notes 91 (1) Strategic market planning 92 (38) Adapting to change 92 (5) Evolution of planning systems 97 (2) Corporate strategy 99 (18) Business unit strategy 117 (11) Summary 128 (1) Questions 128 (1) Notes 129 (1) Market dynamics and competitive strategy 130 (27) Cycles of confusion 130 (6) Market dynamics 136 (3) The evolution of markets 139 (5) Formulating marketing strategies 144 (9) Niche companies 153 (2) Summary 155 (1) Questions 156 (1) Notes 156 (1) Building successful brands 157 (31) Products and brands 158 (1) Added values 159 (6) How to build brands 165 (5) The benefits of brands 170 (4) Multibranding, line and brand extensions 174 (3) Revitalization, repositioning and rationalization 177 (3) Regional and global brands 180 (2) Buying versus building brands 182 (1) Valuing brands 183 (1) The branding dilemma 184 (2) Summary 186 (1) Questions 186 (1) Notes 187 (1) Innovation and new product development 188 (30) Meaning of innovation 188 (3) Why innovate? …”
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Cost management : strategies for business decisions /
Publicado 2006Tabla de Contenidos: “…Part I: Setting the Strategic Foundation : The Importance of Analyzing and Managing Costs Cost Management and Strategic decision making Product Costing Systems : Concepts and Design Issues Cost Accumulation for Job-Shop and Batch Production Operations Part II: Activity-Based Management Activity-Based Costing Systems Activity-Based Management Managing Customer Profitability Managing Quality and Time to Create Value Part III: Process Costing and Cost Allocation Process-Costing Systems Joint-Process Costing Managing and Allocating Support-Service Costs Part IV: Planning and Decision Making Cost Estimation Financial and Cost-Volume-Profit Models Cost Management and Decision Making Strategic issues in making Investment Decisions Budgeting and Financial Planning Part V: Evaluating and Managing Performance : Creating and Managing Value-Added Effort Standard Costing, Variance Analysis, and Kaizen Costing Flexible Budgets, Overhead Cost Management, and Activity-Based Budgeting Organizational Design, Responsibility Accounting, and Evaluation of Divisional Performance Transfer Pricing Strategy, balanced scorecards, and incentive systems Find a Copy at a Library Filter by:…”
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Strategic performance management : a managerial and behaviour approach
Publicado 2007Materias: “…Strategy management…”
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International management : a review of strategies and operations /
Publicado 1992Materias: “…International management…”
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International management : a review of strategies and operations /
Publicado 1986Materias: “…International management…”
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Marketing management
Publicado 2001Tabla de Contenidos: “…Chapter 1: The development of a Strategic approach to Marketing Chapter 2: Analysing the environment: opportunities and threats Chapter 3: Appraising resources: Strengths and Weaknesses Chapter 4: Strategic marketing planning tools Chapter 5: Markets and customers: buyer behaviour and marketing strategy Chapter 6: Markets and customers: market boundaries and target marketing Chapter 7: Product and innovation strategies Chapter 8: Pricing strategies Chapter 9: Promotional strategy Chapter 10: Channels of distribution Chapter 11: Logistics Chapter 12: Sales Management Chapter 13: Marketing information systems Chapter 14: Sales forecasting Chapter 15: Implementing strategic marketing: organization and resources Chapter 16: Evaluating and controlling strategic marketing Chapter 17: Services marketing: Relationship marketing Chapter 18: International marketing Analysing Case Studies Glossary of key terms Index…”
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Human resource strategy : towards a general theory of human resource management /
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