Resultados de búsqueda - ((((chain management) OR (_ management))) OR (system management)) strategies

Supply chain strategy : the logistics of supply chain management por Frazelle, Edward

Strategic supply chain management The five disciplines for top performance por Cohen,Shoshanah

Materias: “…Supply chain…”

Supply chain strategy por Frazelle, Edward H.

Logistics and supply chain management Strategies for reducing cost and improving service por Christopher, Martin

Supply chain management : strategy, planning and operation por Chopra, Sunil

Supply chain management Strategy, planning and operation por Chopra, Sunil

Supply chain management : strategy, planning, and operation por Chopra, Sunil

Logistics management and strategy : competing through the supply chain / por Harrison, Alan

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Corporate information strategy and management : text and cases por Applegate, Lynda M.

Purchasing & supply chain management : analysis, strategy, planning and practice por Weele, Arjan. J. van

Tabla de Contenidos: “…Purchasing, innovation and quality management - 12. Purchasing, logistics and supply chain management - 13. …”

Purchasing & supply chain management : analysis, strategy, planning and practice por Weele, Arjan. J. van

Operations and supply chain management / por Jacobs, F. Robert

Tabla de Contenidos: “…I. Strategy and Sustainability. 1. Operations and Supply Chain Management - 2. …”

The definitive guide to inventory management : principles and strategies for the efficient flow of inventory across the supply chain /

Corporate information strategy and management : text and cases / por Applegate, Lynda M.

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Corporate information strategy and management : text and cases / por Applegate, Lynda M.

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Operations management : strategy and analysis por Krajewski, Lee J.

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Strategic information management : challenges and strategies in managing information systems /

Marketing management and strategy por Doyle,Peter

Tabla de Contenidos: “…About the author xii Preface xiii Acknowledgements xvii Management: objectives and tasks 1 (30) Objectives and success 1 (9) Stakeholders' objectives and constraints 10 (4) Developing balanced objectives 14 (4) Developing a strategy 18 (3) Criteria for strategic success 21 (2) Strategic intent 23 (1) Core competences 24 (2) Organizational dimensions 26 (3) Summary 29 (1) Questions 30 (1) Notes 30 (1) The customer-led business 31 (30) The theory of marketing 31 (5) The customer-led business 36 (3) Success 39 (3) Focus on needs 42 (3) Organization 45 (2) Competitive advantage 47 (1) Entire business 48 (1) Customers as assets 49 (4) Creating the customer-led business 53 (6) Summary 59 (1) Questions 59 (1) Notes 60 (1) Segmentation, positioning and the marketing mix 61 (31) Market segmentation 62 (10) Dynamic targeting strategies 72 (5) Creating the differential advantage 77 (6) Positioning strategy 83 (2) The marketing plan 85 (4) Market-centred organizations 89 (1) Summary 90 (1) Questions 90 (1) Notes 91 (1) Strategic market planning 92 (38) Adapting to change 92 (5) Evolution of planning systems 97 (2) Corporate strategy 99 (18) Business unit strategy 117 (11) Summary 128 (1) Questions 128 (1) Notes 129 (1) Market dynamics and competitive strategy 130 (27) Cycles of confusion 130 (6) Market dynamics 136 (3) The evolution of markets 139 (5) Formulating marketing strategies 144 (9) Niche companies 153 (2) Summary 155 (1) Questions 156 (1) Notes 156 (1) Building successful brands 157 (31) Products and brands 158 (1) Added values 159 (6) How to build brands 165 (5) The benefits of brands 170 (4) Multibranding, line and brand extensions 174 (3) Revitalization, repositioning and rationalization 177 (3) Regional and global brands 180 (2) Buying versus building brands 182 (1) Valuing brands 183 (1) The branding dilemma 184 (2) Summary 186 (1) Questions 186 (1) Notes 187 (1) Innovation and new product development 188 (30) Meaning of innovation 188 (3) Why innovate? …”

Strategic purchasing and supply chain management por Saunders, Malcolm

Tabla de Contenidos: “…Approaches to Strategic Management. 3. From Corporate Strategy to Purchasing and Supply Chain Management Strategy. 4. …”

E-business and e-commerce management : strategy, implementation, and practice por Chaffey, Dave

Tabla de Contenidos: “…225 (1) Case Study 5.1 Capital One creates value through e-business 226 (1) Objective setting 227 (2) Case Study 5.2 Setting the Internet revenue contribution at Sandvik Steel 229 (4) Strategy definition 233 (16) Decision 1: E-business channel priorities 233 (5) Decision 2: Organizational restructuring and capabilities 238 (1) Decision 3: Business, service and revenue models 239 (1) Decision 4: Marketplace restructuring 240 (2) Decision 5: Market and product development strategies 242 (3) Decision 6: Positioning and differentiation strategies 245 (4) Strategy implementation 249 (6) Failed e-business strategies 250 (1) E-business strategy implementation success factors for SMEs 251 (1) Case Study 5.3 Boo hoo -- learning from the largest European dot-com failure 252 (3) Focus on information systems strategy and e-business strategy 255 (5) Elements of IS strategy 256 (1) Investment appraisal 257 (3) Summary 260 (1) Exercises 261 (1) References 262 (4) Further reading 264 (1) Web links 265 (1) Supply chain management 266 (42) Learning outcomes / Management issues 266 (1) Links to other chapters 266 (1) Introduction 267 (1) What is supply chain management? …”