Resultados de búsqueda - (("secrecy perspectives") OR ("strategic perspective"))*
Dewey Classification dentro de su búsqueda.
Dewey Classification dentro de su búsqueda.
Materias dentro de su búsqueda.
Materias dentro de su búsqueda.
Buscar alternativas:
- "strategic perspective" »
-
1
-
2
-
3
-
4
Strategic marketing : planning and control /
Publicado 2001Tabla de Contenidos: “…The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases.…”
Libro -
5
Strategic marketing : planning and control /
Publicado 2001Tabla de Contenidos: “…The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases.…”
Enlace del recurso
Enlace del recurso
Libro -
6
Business marketing management : a strategic view of industrial and organizational markets /
Publicado 2004Tabla de Contenidos: “…Business marketing planning: strategic perspectives 10. Business marketing strategies for global markets 11. …”
Libro -
7
-
8