Search Results - platform references

Advanced Java 2 platform : how to program / by Deitel, Harvey M.

Strategic management : from confrontation to transformation /

.NET programming : a practical guide using C# / by Tapadiya, Pradeep K.

Table of Contents: “…Introduction. The Vision. The Platform. The.NET Framework. Development Tools. Foundation Services. …”

Robots in academic libraries : advancements in library automation /

Table of Contents: “…The inevitability of library automation -- Beyond the ILS : a new generation of library services platforms -- Automation & collection management : a short history and recent trends -- Streamlining access to library resources with LibX -- Who ever said that ILS migrations had to be stressful? …”

Information literacy education : a process approach : professionalising the pedagogical role of academic libraries / by Torras, Maria-Carme

Visual content marketing: leveraging infographics, video, and interactive media to attract and engage customers by Gamble, Stephen

Table of Contents: “…Acknowledgements About the author About the content About frame concepts Dedication Foreword References Prologue: a call to visual action about the author and this book First-hand knowledge of communication challenges and visual solution Presented from the perspective of a business person, not a designer about this book Main sections Brief contents Contents Preface Authors' acknowledgements Part 1 An introduction to marketing communications 1 The scope of marketing communications Aims and learning objectives Introduction Defining marketing communications The engaging role of marketing communications The tasks of marketing communications The marketing communications mix Marketing communications in context Marketing communications in a customer journey context Delivering consumer experiences Marketing communications in an international context Standardisation versus adaptation Global consumer culture theory The impact of social media in a global context Marketing communications in a technological context Big Data Data management platforms Programmatic technologies Mobile Consolidation and convergence Marketing communications in an ethical context Comment Key points Case: From running shops to serving customers: The Tesco turnaround story Review questions References 2 Communication: theory, interactivity and influencers Aims and learning objectives Introduction A linear model of communications Issues associated with the linear communication process The influencer model of communications The interactional model of communications Dialogue Relational approaches to communications Word-of-mouth communications Definition and motives Opinion leaders Opinion formers Developing brands with word-of-mouth communications Influencer marketing Amplification Visual communication Brands and the use of visual communication Adoption and diffusion Process of diffusion Key points Case: Gymshark Review questions References 3 Understanding buyer behaviour and improving engagement Aims and learning objectives Introduction Information processing Attention Perception Learning Attitudes Decision making Fear, uncertainty and perceived risk Decision-making processes Consumer purchase decision-making processes Organisational decision-making processes Social selling Ethics and decision making Involvement theory The influence of mobile technologies on buyer behaviour Usage Multitasking and layering media Attention levels Visual vocabulary Chat User-generated content Contemporary approaches to understanding buyer behaviour Hedonic consumption Tribal consumption Ethical consumption Behavioural economics Key points Case: How Aldi re-energised an existing advertising concept to reignite growth Review questions References 4 How does marketing communications work? …”

Marketing communications : fame, influencers and agility by Fill, Chris

Table of Contents: “…Front Cover Half Title Title Page Copyright Page Brief contents Contents Preface Authors' acknowledgements Part 1 An introduction to marketing communications 1 The scope of marketing communications Aims and learning objectives Introduction Defining marketing communications The engaging role of marketing communications The tasks of marketing communications The marketing communications mix Marketing communications in context Marketing communications in a customer journey context Delivering consumer experiences Marketing communications in an international context Standardisation versus adaptation Global consumer culture theory The impact of social media in a global context Marketing communications in a technological context Big Data Data management platforms Programmatic technologies Mobile Consolidation and convergence Marketing communications in an ethical context Comment Key points Case: From running shops to serving customers: The Tesco turnaround story Review questions References 2 Communication: theory, interactivity and influencers Aims and learning objectives Introduction A linear model of communications Issues associated with the linear communication process The influencer model of communications The interactional model of communications Dialogue Relational approaches to communications Word-of-mouth communications Definition and motives Opinion leaders Opinion formers Developing brands with word-of-mouth communications Influencer marketing Amplification Visual communication Brands and the use of visual communication Adoption and diffusion Process of diffusion Key points Case: Gymshark Review questions References 3 Understanding buyer behaviour and improving engagement Aims and learning objectives Introduction Information processing Attention Perception Learning Attitudes Decision making Fear, uncertainty and perceived risk Decision-making processes Consumer purchase decision-making processes Organisational decision-making processes Social selling Ethics and decision making Involvement theory The influence of mobile technologies on buyer behaviour Usage Multitasking and layering media Attention levels Visual vocabulary Chat User-generated content Contemporary approaches to understanding buyer behaviour Hedonic consumption Tribal consumption Ethical consumption Behavioural economics Key points Case: How Aldi re-energised an existing advertising concept to reignite growth Review questions References 4 How does marketing communications work? …”

Marketing management / by Kotler, Philip

Electronic commerce 2018 : a managerial and social networks perspective

Netware to Windows NT complete / by Villeneuve Arnold

Table of Contents: “…ntroduction xvii Chapter 1 Netware and Windows NT Platforms 1 (64) Chapter Objectives 2 (1) Network Operating Systems: A Historical Perspective 2 (4) The Birth of Windows NT 6 (4) The NetWare 4.x Story 10 (55) Target Market and Market Share 23 (4) Network Management Models 27 (16) NOS Processing Methodologies 43 (5) Windows NT Multiprocessing 48 (2) NetWare Multiprocessing 50 (8) NT System Fault Tolerance 58 (7) Chapter 2 Integration and Migration Issues: Planning, Management, and Tools 65 (38) Chapter Objectives 66 (1) Why Support a Mixed-Platform Network? …”

International law and the use of force : cases and materials by O'Connell, Mary Ellen

Services marketing : people, technology, strategy / by Lovelock, Christopher H.

Optical networking standards : a comprehensive guide for professionals