Search Results - irwin mcgraw ill*

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    Introduction to e-commerce / by Rayport, Jeffrey F.

    Published 2004
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    Advertising and promotion : an integrated marketing communications perspective / by Belch, George E.

    Published 2004
    Book
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    Product management / by Lehmann, Donald R.

    Published 2002
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    Marketing / by Kerin, Roger A.

    Published 2009
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    Marketing : the core / by Kerin, Roger A.

    Published 2004
    Book
  10. 10

    International marketing / by Cateora, Philip R.

    Published 2002
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    Marketing research : within a changing information environment / by Hair, Joseph F.

    Published 2003
    Book
  13. 13

    Basic marketing : a global-managerial approach / by Perreault, William D.

    Published 2005
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    Basic marketing : a global-managerial approach / by Perreault, William D.

    Published 1990
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  15. 15

    Marketing research : a practical approach for the new Millennium / by Hair, Joseph F.

    Published 2000
    Book
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    Essentials of marketing : a marketing strategy planning approach / by Perreault, William D.

    Published 2003
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    International marketing / by Cateora, Philip R.

    Published 2007
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    Strategic marketing / by Cravens, David W.

    Published 2003
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    IMC : using advertising and promotion to build brands by Duncan Tom

    Published 2002
    Book