Search Results - customer rights

Pearson custom business reources

Excluding women from inheriting land through custom in Tanzania : the implications of the Nyakyusa customary land tenure on women's land and inheritance rights in Kyela and Rungwe districts /

Get full text

Excluding women from inheriting land through custom in Tanzania : the implications of the Nyakyusa customary land tenure on women's land and inheritance rights in Kyela and Rungwe districts /

Get full text

Nguzo mama / by Muhando, Penina

Subjects: “…Swahili language | Manners and customs | Women's rights | Feminism | Tanzania -- Social life and customs -- Drama | Women's rights -- Tanzania -- Drama | Feminism -- Tanzania -- Drama…”

Right first time : using quality control for profit by Price, Frank

CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / by Greenberg, Paul

Table of Contents: “…-- Movin' and groovin' : the use of mobile devices -- The collaborative value chain -- Sales and marketing : the customer is the right subject -- Customer service is our name--and our game -- The difference : CRM, the public sector, and politics -- SOA for poets -- At home or in the clouds--and in open spaces between -- Big picture, big strategies -- Mapping the customer experience -- Process and data go together like-- CRM operations -- Value given, value received : analyzing the return on CRM -- When you buy the application, you buy the vendor, though you don't implement him -- Waving to the future.…”

English legal system by Elliott, Catherine, 1966-

Table of Contents: “…Case law Statute law Statutory interpretation Delegated legislation European law Custom Equity Treaties Law reform The judges The legal profession The jury system Magistrates The administration of justice Introduction to human rights Remedies for infringement of human rights Paying for legal services The police The criminal trial process Sentencing Young offenders The civil justice system Tribunals Appeals and judicial review Alternative methods of dispute resolution Law and rules Law and morals Law and justice…”

Marketing for entrepreneurs : concepts and applications for new ventures / by Crane, Frederick G.

Table of Contents: “…Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! …”

Management theory and practice by Cole G.A

Table of Contents: “…Employee relations and collective rights. 50. Legal aspects of employment: individual rights. 51. …”

Public relations : principles and practices / by Sachdeva, Iqbal S.

Table of Contents: “…Preface v PART I: FUNDAMENTALS AND EMERGENCE Public Relations Fundamentals 3 (16) The Inter-dependent World 3 (1) Definitions of Public Relations 4 (1) Public Relations Practice 5 (4) Strengths of a Public Relations Professional 9 (3) Duties and Responsibilities of a Public Relations Manager 12 (7) Emergence of Public Relations 19 (15) Ancient Times 19 (2) 20th Century 21 (1) Famous Personalities 21 (3) The First World War 24 (1) Corporate Interest in Public Relations 24 (1) Early Public Relations Managers and Agencies 25 (1) The Second World War 26 (1) Modern Times 26 (1) Public Relations---Changing Role 27 (7) Public Relations in India 34 (25) Public Relations---a Historical Perspective 34 (4) Pre-independence Era 38 (3) Post Independence Era 41 (1) Emergence of Professionalism 41 (2) Opening of Indian Economy 43 (1) Liberalization and Corporate Interest 43 (1) Towards Professional Recognition 43 (2) Media Scene 45 (3) Crisis Management Needs 48 (1) PR Agencies---Growth and Challenges 48 (2) Public Relations Education in India 50 (1) Towards Professional Maturity 51 (3) Case Study: Ratan's Revolution 54 (5) PART II: PROCESS AND PRACTICE PR Plan Phase I: Scan The Environment 59 (28) Public Relations---Increasing Recognition 59 (1) Public Relations Window 60 (2) Scan the Environment 62 (1) Target Publics 63 (1) Expectations of Publics 64 (4) Socio-economic Situation 68 (5) Political Environment 73 (1) Right to Information 73 (1) Society, Religions, and Culture 74 (2) Changing Psychographics 76 (1) Situational Analysis---Formal and Informal Research 77 (10) PR Plan Phase II: Develop A Communication Plan 87 (21) Communication---a Vital Link 87 (2) Create a Communication Plan 89 (8) Communication Media Strategies 97 (3) Communication Message Strategies 100 (1) Message Transmission Strategies 101 (4) Budgeting and Approvals 105 (3) PR Plan Phase III: Implementation of Communication Plan 108 (14) Implementation of PR Plan---a Tough Task 108 (1) Resistance to Change 109 (2) Message Management 111 (1) Mass Communication 112 (4) Follow the Activity Calendar 116 (1) Constant Monitoring and Mid Course Corrections 117 (5) PR Plan Phase IV: Evaluation of Impact 122 (17) Organization's Concern---Impact of PR Plan 122 (1) Evaluation Research Process 123 (1) Communication Effect Research 124 (3) Public Relations Audit 127 (4) Interpreting the Impact 131 (8) PART III: SKILLS Communication and Public Relations 139 (20) Communication and Public Relations 139 (1) The Communication Process 140 (2) Barriers in Communication 142 (2) Effective Communication Characteristics 144 (15) Negotiating Skills and Public Relations 159 (18) Negotiations and Public Relations 159 (1) Negotiations and Conflict 160 (1) Negotiation Process 161 (11) Case Study: Microsoft--Yahoo Marriage 172 (5) PART IV: APPLICATIONS Marketing PR and Integrated Marketing Communications 177 (25) Public Relations Support to Marketing 177 (8) Integrated Marketing Communications 185 (13) IMC in a Concert 198 (4) Customer Relations 202 (24) India---Customers Galore 202 (1) The Middle Class Mindset 203 (1) The New Shopping Patterns 204 (1) Total Customer Satisfaction 205 (1) Public Relations and Customer Satisfaction 206 (1) The Consumer Movement 207 (3) Who is a Customer? …”

The practical skeptic : readings in sociology /

Table of Contents: “…Probably / Philip Meyer pt. 3. Culture. 8. Queer customs / Clyde Kluckhohn 9. Body ritual among the Nacirema / Horace Miner 10. …”
Get full text
Get full text
Get full text

Database concepts / by Kroenke, David M.

Table of Contents: “…16 (6) Functions of an Application Program 17 (1) Functions of a DBMS 18 (1) Definition and Components of a Database 19 (2) Desktop Versus Organizational Database Systems 21 (1) How to Build a Database System 22 (2) Building a Data Model 22 (1) Creating a Database Design 23 (1) Implementing a Database 24 (1) Summary 24 (2) Review Questions 26 (1) Exercises 27 (1) Garden Glory Project Questions 28 (1) James River Jewelry Project Questions 28 (2) The Relational Model 30 (24) Chapter Objectives 30 (1) Relations 31 (2) A Sample Relation and Two Nonrelations 31 (1) A Note on Terminology 32 (1) Types of Keys 33 (8) Composite Keys 34 (1) Primary and Candidate Keys 34 (1) Foreign Keys and Referential Integrity 34 (4) Surrogate Keys 38 (3) Functional Dependencies and Normalization 41 (6) Functional Dependencies 41 (1) Primary and Candidate Keys Revisited 42 (1) Normalization 43 (1) Relational Design Principles 44 (1) Normalization Examples 44 (3) The Problem of Null Values 47 (1) Summary 48 (1) Review Questions 49 (1) Exercises 50 (1) Garden Glory Project Questions 51 (1) James River Jewelry Project Questions 52 (2) Structured Query Language 54 (31) Chapter Objectives 54 (1) A Sample Database 55 (2) SQL for Data Definition 57 (4) Defining Primary Keys with the ALTER TABLE Statement 59 (1) Defining Foreign Keys with the ALTER TABLE Statement 59 (1) Submitting SQL to the DBMS 59 (1) DROP Statements 60 (1) SQL for Relational Query 61 (14) Reading Specified Columns from a Single Table 62 (1) Reading Specified Rows from a Single Table 62 (2) Reading Specified Columns and Specified Rows from a Single Table 64 (1) Ranges, Wildcards, and Nulls in WHERE Clauses 65 (1) Sorting the Results 66 (1) SQL Built-In Functions 67 (2) Built-In Functions and Groupings 69 (1) Querying Multiple Tables with Subqueries 70 (1) Querying Multiple Tables with Joins 71 (3) Outer Joins 74 (1) SQL for Relational Data Modification 75 (3) Inserting Data 75 (1) Modifying Data 76 (1) Deleting Data 77 (1) Summary 78 (1) Review Questions 79 (2) Exercises 81 (1) Garden Glory Project Questions 81 (1) James River Jewelry Project Questions 82 (3) PART 2 DATABASE DESIGN AND MANAGEMENT 85 (80) Data Modeling and the Entity-Relationship Model 86 (24) Chapter Objectives 86 (1) The Requirements Stage 87 (1) The Entity-Relationship Data Model 88 (6) Entities 88 (1) Attributes 89 (1) Identifiers 89 (1) Relationships 90 (1) Three Types of Binary Relationships 90 (1) Recursive Relationships 91 (1) Entity-Relationship Diagrams 92 (1) Weak Entities 92 (2) Unified Modeling Language Entity-Relationship Diagrams 94 (2) UML Entities and Relationships 94 (1) UML Representation of Weak Entities 95 (1) An Example 96 (10) Heather Sweeney Designs 96 (1) The Seminar Customer List 97 (1) The Customer Form Letter 98 (3) The Sales Invoice 101 (2) Attribute Specifications 103 (1) Business Rules 103 (1) Validating the Data Model 104 (2) Summary 106 (1) Review Questions 107 (1) Exercises 108 (1) Garden Glory Project Questions 108 (1) James River Jewelry Project Questions 109 (1) Database Design 110 (25) Chapter Objectives 110 (1) Representing Entities with the Relational Model 111 (6) Normalization, Second Verse 112 (1) Normal Forms 113 (1) Domain/Key Normal Form 113 (1) Using Normalization Criteria 114 (1) Denormalization 115 (1) Representing Weak Entities 115 (2) Representing Relationships 117 (10) Representing One-to-One Relationships 117 (2) Questionable One-to-One Relationships 119 (1) Representing One-to-Many Relationships 119 (2) Representing Many-to-Many Relationships 121 (2) Representing Recursive Relationships 123 (4) Database Design at Heather Sweeney Designs 127 (4) Weak Entities 128 (1) Relationships 128 (1) Enforcing Referential Integrity 129 (2) Summary 131 (1) Review Questions 131 (2) Exercises 133 (1) Garden Glory Project Questions 133 (1) James River Jewelry Project Questions 134 (1) Database Administration 135 (30) Chapter Objectives 135 (1) The Database Processing Environment 136 (4) Queries, Forms, and Reports 136 (1) Internet Application Processing 137 (1) Client/Server and Traditional Application Processing 138 (1) Stored Procedures and Triggers 138 (1) The Need for Control, Security and Reliability 139 (1) Concurrency Control 140 (10) The Need for Atomic Transactions 140 (1) Concurrent Transaction Processing 141 (2) The Lost Update Problem 143 (1) Concurrency Problems: Dirty Reads, Inconsistent Reads, Phantom Reads 143 (1) Resource Locking 144 (1) Lock Terminology 144 (1) Serializable Transactions 145 (1) Deadlock 145 (1) Optimistic Versus Pessimistic Locking 146 (1) Declaring Lock Characteristics 147 (1) Consistent Transactions 148 (1) Transaction Isolation Level 149 (1) Database Security 150 (3) Processing Rights and Responsibilities 150 (1) DBMS Security 151 (1) Application Security 152 (1) Database Backup and Recovery 153 (4) Recovery via Reprocessing 153 (1) Recovery via Rollback and Rollforward 154 (3) Additional DBA Responsibilities 157 (1) Summary 158 (1) Review Questions 159 (2) Exercises 161 (1) Garden Glory Project Questions 162 (1) James River Jewelry Project Questions 163 (2) Appendix Database Processing with Microsoft Access 165 (40) Appendix Objectives 165 (1) Database Schema for Carbon River Construction 166 (2) Carbon River Schema Data Structure Diagram 167 (1) Column Design 167 (1) Creating Tables and Relationships Using Access 168 (7) Creating Tables 170 (1) Creating Relationships 171 (4) Creating Queries and SQL Statements 175 (6) Creating Simple Queries with the Graphical Tool 175 (5) Action Queries 180 (1) Creating Access Data Entry Forms 181 (9) Creating a Simple Form 181 (2) Using Default Values and Combo Boxes with Forms 183 (5) Looking Up Nonkey Data 188 (2) Creating Access Reports 190 (7) Banded Report Writers 190 (2) Computations in Reports 192 (1) Parameterized Reports 193 (4) Summary 197 (1) Review Questions 198 (2) Exercises 200 (1) Garden Glory Project Questions 201 (1) James River Jewelry Project Questions 202 (3) Glossary 205 (9) Index 214…”

Integrated advertising, promotion, and marketing communications by Clow, Kenneth E.

Table of Contents: “…Preface xix PART 1 THE IMC FOUNDATION 1 (116) Integrated Marketing Communications 2 (22) Ron Jon Surf Shop: IMC and Brand Building Go to the Beach 2 (2) Overview 4 (2) Communication and IMC Programs 6 (2) Integrated Marketing Communications 8 (1) An Integrated Marketing Communications Plan 9 (1) IMC Components and the Design of this Book 10 (1) The IMC Foundation 10 (3) Advertising Tools 11 (1) IMC Media Tools 11 (1) Promotional Tools 11 (1) Integration Tools 12 (1) Refining the IMC Program 12 (1) The Value of IMC Plans 13 (4) Information Technology 13 (1) Changes in Channel Power 14 (1) Increases in Competition 15 (1) Brand Parity 16 (1) Integration of Information 16 (1) Decline in the Effectiveness of Television Advertising 17 (1) International Implications 17 (7) Corporate Image and Brand Management 24 (32) Gucci: One Strong Brand Works with Others 24 (1) Overview 25 (1) Corporate Image 26 (4) Components of a Corporate Image 26 (1) The Role of a Corporate Image---Consumer Perspective 27 (1) The Role of a Corporate Image--- Business-to-Business Perspective 28 (1) The Role of a Corporate Image---Company Perspective 29 (1) Promoting the Desired Image 30 (2) Creating the Right Image 30 (1) Rejuvenating an Image 31 (1) Changing an Image 31 (1) Corporate Name 32 (1) Corporate Logos 33 (1) Branding 34 (1) Developing a Strong Brand Name 34 (1) Brand Equity 35 (3) Steps to Building Brand Equity 36 (1) Measuring Brand Equity 37 (1) Brand Extensions and Flanker Brands 38 (2) Co-Branding 40 (1) Private Brands 41 (2) Packaging 43 (2) New Trends in Packaging 44 (1) Labels 45 (1) Positioning 45 (3) Other Elements of Positioning 47 (1) Ethical Issues in Brand Management 48 (1) International Implications 49 (7) Buyer Behaviors 56 (32) Apple's iPhone: Dialing Up New Customers 56 (2) Overview 58 (1) Consumer Purchasing Process 58 (1) Information Search 59 (7) Internal Search 59 (1) External Search 59 (2) Consumer Attitudes 61 (2) Consumer Values 63 (1) Cognitive Mapping 64 (2) Evaluation of Alternatives 66 (3) The Evoked Set Method 66 (1) The Multiattribute Approach 67 (1) Affect Referral 68 (1) Trends in the Consumer Buying Environment 69 (3) Age Complexity 69 (1) Gender Complexity 69 (1) Individualism 69 (1) Active, Busy Lifestyles 70 (1) Cocooning 70 (1) Changes in Family Units 71 (1) Pleasure Pursuits 71 (1) Health Emphasis 71 (1) Business-to-Business Buyer Behavior 72 (1) Factors Affecting Members of Business Buying Centers 73 (2) Organizational Influences 73 (1) Individual Factors 73 (2) Types of Business-to-Business Sales 75 (1) The Business-to-Business Buying Process 76 (2) Identification of Needs 76 (1) Establishment of Specifications 77 (1) Identification of Vendors 77 (1) Vendor Evaluation 77 (1) Vendor Selection 78 (1) Negotiation of Terms 78 (1) Postpurchase Evaluation 78 (1) Dual Channel Marketing 78 (2) International Implications 80 (8) Promotions Opportunity Analysis 88 (29) PETsMART: It's a Dog's Life (which ain't half bad) 88 (2) Overview 90 (1) Promotions Opportunity Analysis 90 (1) Communication Market Analysis 91 (26) Competitors 91 (1) Opportunities 91 (1) Target Markets 92 (1) Customers 92 (1) Product Positioning 93 (1) Establishing Marketing Communications Objectives 93 (1) Establishing a Communications Budget 94 (2) Types of Budgets 96 (1) The Percentage of Sales Method 96 (1) The Meet-the-Competition Method 97 (1) The ``What We Can Afford'' Method 97 (1) The Objective and Task Method 97 (1) Payout Planning 97 (1) Quantitative Models 98 (1) Budgeting Expenditures 98 (1) Preparing Promotional Strategies 99 (1) Matching Tactics with Strategies 100 (1) Market Segmentation 101 (1) Market Segmentation by Consumer Groups 101 (1) Segments Based on Demographics 102 (2) Psychographics 104 (1) Segments Based on Generations 105 (1) Segmentation by Geographic Area 106 (1) Geodemographic Segmentation 106 (1) Benefit Segmentation 107 (1) Usage Segmentation 107 (1) Business-to-Business Segmentation 108 (1) Segmentation by Industry 108 (1) Segmentation by Size 109 (1) Segmentation by Geographic Location 109 (1) Segmentation by Product Usage 109 (1) Segmentation by Customer Value 110 (1) International Implications 110 (7) PART 2 IMC ADVERTISING TOOLS 117 (90) Advertising Management 118 (1) The Anatomy of a Perfect Pushup 118 (1) Overview 119 (2) Overview of Advertising Management 121 (1) Advertising and the IMC Process 121 (1) Choosing an Advertising Agency 122 (1) Decision Variables 123 (1) External Advertising Agencies 124 (1) Choosing an Agency 125 (1) Goal Setting 125 (1) Selection Criteria 125 (2) Reference Requests 127 (1) Creative Pitch 127 (1) Agency Selection 128 (1) Advertising Planning and Research 129 (1) The Roles of Advertising Account Executives 130 (1) The Roles of Creatives 130 (1) Advertising Campaign Management 131 (1) Communication Market Analysis 131 (1) Advertising Goals 132 (1) Building Brand Image 132 (1) Providing Information 133 (1) Persuasion 133 (1) Supporting Marketing Efforts 133 (1) Encouraging Action 134 (1) The Advertising Budget 134 (1) Media Selection 135 (1) The Creative Brief 135 (1) The Objective 135 (1) The Target Audience 136 (1) The Message Theme 137 (1) The Support 137 (1) The Constraints 137 (1) International Implications 138 (8) Advertising Design: Theoretical Frameworks and Types of Appeals 146 (30) Ecko Enterprises: Dressing the Hip Hop World and Beyond 146 (2) Overview 148 (1) The Creative Brief 148 (1) Advertising Theory 149 (4) Hierarchy of Effects 149 (1) Means-End Theory 150 (1) Leverage Points 151 (1) Verbal and Visual Images 152 (1) Types of Advertising Appeals 153 (14) Fear 154 (1) Humor 155 (2) Sex 157 (5) Musical Appeals 162 (2) Rational Appeals 164 (1) Emotional Appeals 165 (2) Scarcity Appeals 167 (1) The Structure of an Advertisement 167 (2) International Implications 169 (7) Advertising Design: Message Strategies and Executional Frameworks 176 (31) Dove's Social and Fashion Advertising 176 (1) Overview 177 (1) Message Strategies 178 (5) Cognitive Strategies 178 (3) Affective Strategies 181 (1) Conative Strategies 182 (1) Executional Frameworks 183 (5) Animation 183 (1) Slice-of-Life 184 (1) Dramatization 185 (1) Testimonials 185 (1) Authoritative 186 (1) Demonstration 186 (1) Fantasy 187 (1) Informative 188 (1) Sources and Spokespersons 188 (6) Source Characteristics 190 (2) Matching Source Types and Characteristics 192 (2) Creating an Advertisement 194 (1) Advertising Effectiveness 195 (3) Beating Ad Clutter 197 (1) International Implications 198 (9) PART 3 IMC MEDIA TOOLS 207 (88) Traditional Media Channels 208 (34) M&M's: The Sweet Task of Media Selection 208 (2) Overview 210 (1) Media Strategy 210 (1) Media Planning 211 (2) Media Planners 212 (1) Media Buyers 213 (1) Advertising Objectives 213 (3) Achieving Advertising Objectives 216 (3) Recency Theory 217 (2) Media Selection 219 (11) Television 219 (3) Radio 222 (2) Outdoor Advertising 224 (2) Magazines 226 (2) Newspapers 228 (2) Media Mix 230 (1) Media Selection in Business-to-Business Markets 231 (2) International Implications 233 (9) E-active Marketing 242 (28) How Google Has Changed Our Language 242 (1) Overview 243 (1) E-Commerce 244 (2) E-Commerce Components 245 (1) E-Commerce Incentives 246 (3) Financial Incentives 246 (1) Convenience Incentives 247 (1) Value-Added Incentives 248 (1) Consumer Concerns with E-Commerce 249 (2) Seller Opportunism 249 (1) Security Issues 249 (1) Privacy Issues 250 (1) Purchasing Habits 250 (1) Biusiness-to-Business E-Commerce 251 (1) Interactive Marketing 251 (2) Online Advertising 253 (1) Forms of Online Advertising 253 (1) The Impact of Online Advertising 253 (1) Brand Spiraling 253 (1) Blogs 254 (1) Reactions to Negative Comments 254 (1) Company-Sponsored Blogging 255 (1) Online Social Networks 255 (1) Developing a Social Network Presence 256 (1) Consumer-Generated Advertising 256 (1) Consumer-Generated Reviews 257 (1) E-Mail 258 (2) Integration with Other Channels 258 (1) Web Analytics 258 (1) Monitoring Future Actions 259 (1) E-Mail Newsletters 259 (1) Advertising on Other Newsletters 259 (1) Search Engine Optimization 260 (1) Viral Marketing 260 (2) Web Site Design Issues 262 (1) International Implications 262 (8) Shipping Issues 262 (1) Payment Methods 263 (1) Communication Issues 263 (1) Technology Issues 263 (7) Alternative Marketing 270 (25) Red Bull's Buzz 270 (1) Overview 271 (1) Alternative Media Programs 272 (1) Buzz Marketing 272 (2) Consumers Who Like a Brand 273 (1) Sponsored Consumers 273 (1) Company Employees 273 (1) Buzz Marketing Stages 274 (1) Buzz Marketing Preconditions 274 (1) Guerilla Marketing 274 (2) Product Placements and Branded Entertainment 276 (2) Product Placements 276 (1) Branded Entertainment 276 (1) Achieving Success with Individual Consumers 277 (1) Company Tactics 277 (1) The Media's Perspective 278 (1) Lifestyle Marketing 278 (1) Alternative Media Venues 279 (3) Video Game Advertising 279 (1) Benefits of Video Game Advertising 280 (1) Disadvantages of Video Game Advertising 280 (1) Cinema Advertising 280 (1) In-Tunnel Subway Advertising 280 (1) Parking Lot Advertising 281 (1) Escalator Advertising 281 (1) Airline In-Flight Advertising 281 (1) Leaflets and Brochures 281 (1) Carry-Home Menus 281 (1) Carry-Home Bag Advertising 282 (1) Advertising on Clothing 282 (1) Mall Signs 282 (1) Kiosks 282 (1) In-Store Marketing 282 (2) New In-Store Marketing Tactics 283 (1) Point-of-Purchase Tactics 284 (2) Designing Effective POP 284 (1) Measuring POP Effectiveness 285 (1) Combination Approaches 286 (1) Brand Communities 286 (2) International Implications 288 (7) PART 4 IMC PROMOTIONAL TOOLS 295 (86) Database and Direct Response Marketing 296 (28) Levi Strauss & Co.: Using Quality Information to Build Relationships 296 (2) Overview 298 (1) Database Marketing 298 (1) Building a Data Warehouse 299 (2) E-Mail and Internet Data 300 (1) Purchase and Communication Histories 300 (1) Personal Preference Profiles 300 (1) Customer Information Companies 301 (1) Geocoding 301 (1) Database Coding and Analysis 301 (2) Lifetime Value Analysis 301 (1) RFM Analysis 302 (1) Data Mining 303 (1) Database-Driven Marketing Communications 304 (3) Identification Codes 305 (1) Customer Profile Information 305 (1) In-Bound Telemarketing 305 (1) Trawling 306 (1) Lifetime Value Segments 306 (1) Database-Driven Marketing Programs 307 (5) Permission Marketing 307 (2) Frequency Programs 309 (2) Customer Relationship Management 311 (1) Direct Response Marketing 312 (1) Direct Mail 313 (1) Types of Lists 313 (1) Advantages of Direct Mail 314 (1) Disadvantages of Direct Mail 314 (1) Catalogs 314 (1) Direct Response Media 315 (1) Internet 315 (1) Alternative Media 315 (1) Telemarketing 316 (1) International Implications 316 (8) Sales Promotions 324 (30) Sales Promotions and More Hook Fans 324 (2) Overview 326 (1) Consumer Promotions 326 (1) Coupons 327 (3) Coupon Distribution 328 (1) Types of Coupons 328 (1) Problems with Coupons 329 (1) Premiums 330 (1) Types of Premiums 330 (1) Keys to Successful Premium Programs 331 (1) Contests and Sweepstakes 331 (2) Contests 332 (1) Sweepstakes 332 (1) Components of Prizes 332 (1) Goals of Contests and Sweepstakes 333 (1) Refunds and Rebates 333 (1) Sampling 334 (2) Types of Samples 335 (1) Benefits of Sampling 335 (1) Problems with Sampling 335 (1) Successful Sampling Programs 336 (1) Bonus Packs 336 (1) Types of Bonus Packs 336 (1) Benefits of Bonus Packs 336 (1) Problems with Bonus Packs 337 (1) Price-Offs 337 (1) Benefits of Price-Offs 337 (1) Problems with Price-Offs 338 (1) Overlays and Tie-Ins 338 (1) Planning for Consumer Promotions 338 (2) Trade Promotions 340 (7) Trade Allowances 340 (2) Trade Contests 342 (1) Trade Incentives 343 (2) Trade Shows 345 (2) Concerns with Trade Promotions 347 (1) International Implications 348 (6) Public Relations and Sponsorship Programs 354 (27) Everyone's Wild About Harry 354 (1) Overview 355 (1) Public Relations 356 (1) Internal Versus External Public Relations 356 (1) Public Relations Tools 356 (1) Public Relations Functions 357 (1) Identifying Stakeholders 357 (2) Internal Stakeholders 358 (1) External Stakeholders 358 (1) Assessing Corporate Reputation 359 (1) Auditing Corporate Social Responsibility 360 (1) Creating Positive Image-Building Activities 360 (4) Cause-Related Marketing 361 (2) Green Marketing and Pro-Environmental Activities 363 (1) Preventing or Reducing Image Damage 364 (4) Proactive Prevention Strategies 365 (1) Reactive Damage-Control Strategies 365 (3) Sponsorships 368 (2) Forms of Sponsorships 368 (1) Choosing Sponsorships 369 (1) Sponsorship Objectives 370 (1) Event Marketing 370 (3) Determining Objectives 371 (1) Matching the Event to Publics 371 (1) Promoting the Event 371 (1) Advertising at the Event 371 (1) Tracking Results 372 (1) Cross-Promotions 372 (1) International Implications 373 (8) PART 5 IMC ETHICS, REGULATION, AND EVALUATION 381 (57) Regulations and Ethical Concerns 382 (26) A Salty Situation 382 (1) Overview 383 (1) Marketing Communications Regulations 384 (6) Governmental Regulatory Agencies 384 (1) The Federal Trade Commission 385 (1) Unfair and Deceptive Marketing Practices 385 (1) Deception Versus Puffery 385 (1) Substantiation of Marketing Claims 386 (1) How Investigations Begin 387 (1) Consent Orders 388 (1) Administrative Complaints 388 (1) Courts and Legal Channels 388 (1) Corrective Advertising 389 (1) Trade Regulation Rulings 389 (1) Industry Oversight of Marketing Practices 390 (2) Council of Better Business Bureaus 390 (1) National Advertising Division 390 (1) National Advertising Review Board 391 (1) Children's Advertising Review Unit 391 (1) Ethics and Social Responsibility 392 (3) Ethics and Advertising 393 (1) Perpetuating Stereotypes 393 (1) Advertising Unsafe Products 394 (1) Offensive Advertisements 394 (1) Advertising to Children 395 (1) Marketing and Ethics 395 (2) Brand Infringement 395 (1) Medical Marketing and Advertising 396 (1) Gifts and Bribery in Business-to-Business Marketing Programs 396 (1) Internet Marketing: Spamming and Cookies 397 (1) Responding to Ethical Challenges 397 (2) Ethical Frameworks 398 (1) Social Responsibility 399 (1) Social Responsibility Perspectives 399 (1) Ethics Programs 400 (1) Ethics Training Programs 400 (1) Codes of Ethics 400 (1) Ethics Consulting Systems 401 (1) International Implications 401 (7) Evaluating an Integrated Marketing Program 408 (30) Pretesting for Effectiveness: The New High-Tech World of Advertising Design 408 (1) Overview 409 (1) Matching Methods with IMC Objectives 410 (1) Message Evaluations 411 (10) Concept Testing 412 (1) Copytesting 413 (1) Recall Tests 414 (2) Recognition Tests 416 (1) Attitude and Opinion Tests 417 (1) Emotional Reaction Tests 418 (1) Physiological Arousal Tests 419 (1) Persuasion Analysis 420 (1) Evaluation Criteria 421 (2) Behavioral Evaluations 423 (5) Sales and Response Rates 423 (2) Online Metrics 425 (1) Test Markets 426 (2) Purchase Simulation Tests 428 (1) Evaluating Public Relations Activities 428 (2) Evaluating the Overall IMC Program 430 (1) International Implications 431 (7) Name/Organization Index 438 (8) Subject Index 446…”

Investment analysis and portfolio management by Ranganatham, M.

Table of Contents: “…Legislation Governing SEBI Functions Primary Market Regulation Issue of Shares Pricing by Companies Issuing Securities Promoters' Contribution Other Issue Requirements Pre-issue Obligations Contents of the Prospectus Post-issue Obligations Regulation on Employee Stock Option Scheme (ESOS)/Employee Stock Purchase Scheme (ESPS) Issue of Sweat Equity by a Listed Company Secondary Market Regulations Insider Trading Buyback of Shares Buyback through Tender Offer/Buyback of Odd Lot Specified Securities Buyback from Open Market Buyback through Stock Exchange Buyback through Book Building Substantial Acquisition of Shares or Voting Rights or Control in a Listed Company Bail out Takeovers Regulation for Mutual Funds Regulations on Derivatives Trading Summary Concepts Short Questions Essay Questions Appendix Case Study Chapter 4: Services of Intermediaries Brokers Sub-broker Dealing/Trading Member of a Derivative Segment Investment Management Company Fund Managers Merchant Bankers Issue Managements Advisory Services Financial Services Market Operations Credit Rating Agencies Investment Banks Regulatory Bodies Auditing Bodies Stock Depositories Technology Providers/Internet Providers Bandwidth Optimisation Scalability and Robustness of the Trading System Intergration with Third Party Systems Broadband Narrowband Electronic Communications Networks e-Customer Relationship Managements Summary Concepts Short Questions Essay Questions Appendix Chapter 5: Investment Opportunities Investment Avenues Corporate Securities Equity Shares Rights Issue of Equity Preference Shares Debentures and Bonds Depsitory Receipts (GDRs/ADRs) Warrants Derivatives Deposits. …”