Search Results - (immunization OR communication) services

Services marketing : Integrating customer focus across the firm by Zeithaml, Valarie A.

Services marketing Managing the service value chain by Bruhn Manfred

Subjects: “…Services marketing…”

Services marketing Managing the service value chain by Bruhn Manfred

Subjects: “…Services marketing…”

Services marketing People, technology, strategy by Lovelock, Christopher

Subjects: “…Services marketing…”

Services marketing The Indian context by Srinivasam R

Subjects:

Services management and marketing A customer relationship management approach by Gronroos, Christian

Wireless communications : principles and practice by Rappaport Theodore S.

Services marketing : managing the service value chain / by Bruhn, Manfred

Table of Contents: “…Delivering service value : managing service delivery Ch. 8. Communicating service value : service communications and branding Ch. 9. …”

Services management : an integrated approach

Table of Contents: “…74 (2) The basic building blocks of promotion 76 (7) Designing a marketing communications strategy for services 83 (9) Drawing up a promotion plan 92 (2) Conclusion 94 (1) Review and discussion questions 95 (1) Notes and references 95 (1) Suggested further reading 96 (2) 6 Pricing services 98 (25) Marion Debruyne, Stefan Stremersch Introduction 98 (1) Objectives 98 (23) Developing a framework for pricing decisions 99 (2) Pricing objectives 101 (1) Pricing strategies 102 (13) Pricing structure 115 (3) Pricing levels and tactics 118 (2) Conclusion 120 (1) Review and discussion questions 121 (1) Notes and references 121 (1) Suggested further reading 122 (1) 7 Customer satisfaction and complaint management 123 (32) Gino Van Ossel, Stefan Stremersch, Paul Gemmel Introduction 123 (1) Objectives 123 (29) Service quality and customer satisfaction 124 (1) A service satisfaction framework 125 (1) Measuring customer satisfaction 126 (12) Complaint management 138 (14) Conclusion 152 (1) Review and discussion questions 152 (1) Notes and references 153 (1) Suggested further reading 154 (1) 8 Service guarantees and service-level agreements 155 (24) Gino Van Ossel, Paul Gemmel Introduction 155 (1) Objectives 156 (21) Service guarantees 156 (12) Service-level agreements 168 (4) Internal service guarantees and service-level agreements 172 (5) Conclusion 177 (1) Review and discussion questions 177 (1) Notes and references 177 (1) Suggested further reading 178 (1) Part Three: HUMAN RESOURCES IN SERVICE ORGANIZATIONS 179 (76) 9 The role of human resource practices in service organizations 181 (13) Bart Van Looy, Koen Dewettinck, Dirk Buyens, Tine Vandenbossche Introduction 181 (1) Objectives 182 (10) The nature of services 182 (5) Human resource management for services 187 (5) Conclusion 192 (1) Review and discussion questions 192 (1) Notes and references 192 (1) Suggested further reading 193 (1) 10 Competencies and service organizations 194 (1) Walter Stevens, Dries Faems, Bart Van Looy, Tine Vandenbossche, Dirk Buyens Introduction 194 (1) Objectives 194 (18) Designing competency-based HR practices 195 (9) Competencies for service organizations 204 (8) Conclusion 212 (1) Review and discussion questions 212 (1) Notes and references 213 (1) Suggested further reading 213 (1) 11 Collaboration: integrating work and learning 214 (1) Bart Van Looy Introduction 214 (1) Objectives 215 (12) The benefits of collaboration in the workplace 215 (3) The broader relevance of collaboration to services 218 (1) The role of collaboration in learning 219 (3) Collaboration as the central theme 222 (1) Establishing collaborative relationships 223 (4) Conclusion 227 (1) Review and discussion questions 227 (1) Notes and references 227 (1) Suggested further reading 228 (1) 12 The role of empowerment in service organizations 229 (1) Bart Van Looy, Krist'l Krols, Dirk Buyens, Tine Vandenbossche Introduction 229 (1) Objectives 230 (11) The relevance of empowerment for service environments 231 (1) Empowerment: the employee and the supervisor 232 (5) Empowerment: the organization 237 (3) Conclusion 240 (1) Review and discussion questions 241 (1) Notes and references 241 (1) Suggested further reading 242 (1) 13 Role stress among front-line employees 243 (1) Koen Dewettinck, Dirk Buyens Introduction 243 (1) Objectives 244 (8) Relevance of role stress for the service encounter 244 (1) Role stress defined 245 (2) Handling role stress for front-line employees 247 (5) Conclusion 252 (1) Review and discussion questions 252 (1) Notes and references 253 (1) Suggested further reading 254 (1) Part Four: OPERATIONS MANAGEMENT IN SERVICE ORGANIZATIONS 255 (1) 14 Service process design and management 259 (112) Paul Gemmel Introduction 259 (1) Objectives 260 (14) Process choice 261 (2) Process design 263 (4) Process monitoring 267 (1) Process evaluation 268 (3) Process re-engineering 271 (3) Conclusion 274 (1) Review and discussion questions 274 (1) Notes and references 274 (2) Suggested further reading 276 (1) 15 Capacity management 277 (1) Roland Van Dierdonck Introduction 277 (2) Objectives 279 (35) Capacity and capacity management 279 (6) Capacity planning 285 (6) Scheduling capacity 291 (9) Managing the demand side 300 (7) The psychology and managerial consequences of waiting 307 (7) Conclusion 314 (1) Review and discussion questions 314 (1) Technical note 315 (1) Notes and references 315 (1) Suggested further reading 316 (1) 16 Facilities management 317 (1) Roland Van Dierdonck, Paul Gemmel, Steven Desmet Introduction 317 (1) Objectives 318 (20) The nature of facilities management in services 319 (1) Back office versus front office 320 (2) Location 322 (10) Designing the servicescape 332 (5) Conclusion 337 (1) Review and discussion questions 338 (1) Notes and references 338 (1) Suggested further reading 339 (1) 17 IT developments and their impact on services 340 (1) Tim Duhamel, Bart Van Looy, Wilfried Grommen, Wim Grielens, Niels Schillewaert, Pedro Matth��nssens Introduction 340 (1) Objectives 341 (25) The network era - Where do we stand? …”

Service management : strategy and leadership in service businesses / by Normann, Richard

Twelve management skills for success by Narain, Ram

Subjects: “…Communication skills…”

The economy and freedom of communication in Tanzania : an examination of taxation regime in mobile telecommuncation industry / by Mlyambina, Yose Joseph

User interactive service provisioning framework for enhancing citizens’ adoption of mobile enabled government services in Tanzania by Goyayi, Maria Lauda Joel

Subjects: “…Service industries -- Technological innovations Theses -- Information systems and technology Tanzania Electronic government information -- Tanzania. …”
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Managing information services : a sustainable approach / by Bryson, Jo

Table of Contents: “…Managing in an uncertain world -- Strategic influences -- Strategic planning : positioning for a sustainable future -- Attracting and retaining talented people in challenging times -- Ensuring value for money and enabling a cost-sustainable future -- Knowledge and information management : a key to survival -- Strategic technology and asset management : a smarter approach -- Leadership -- Utilizing a values driven culture for sustainability -- Innovation and creativity -- Engaging change in positioning for the future -- Group dynamics and team building -- Effective negotiation and conflict management -- Managing the political arena -- Policy making -- Personal communication and networking -- Managing yourself and others in challenging times -- Corporate governance -- Accountability and influence -- Encouraging transparency -- Managing for sustainability -- Managing risk -- Sustaining trust and continued operations -- Evaluating benefits and performance -- Competitive strategies -- Corporate image and communications -- Ensuring service quality -- Bringing it all together.…”