Search Results - (fragmentation OR segmentation)

Segment reporting : international issues and evidence / by Emmanuel, Clive R.

Segment reporting : international issues and evidence by Emmanuel, Clive

A fragment on government / by Bentham, Jeremy

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Marketing research by Beri, G. C.

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Marketing management by Sastry B. V. H. Kameswara

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The long tail : why the future of business is selling less of more / by Anderson, Chris

Subjects: “…Market segmentation.…”
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Retail management by Bajaj, Chetan

Subjects: “…Retail market segmentation…”

Principles of marketing by Kotler, Philip

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Principles of marketing by Kotler, Philip

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Principles of marketing by Kotler, Philip

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World Trade Review : Economics Law International Institutions by Winters, L.L ( editor)

Subjects: “…Fragmentation…”

International review of administrative sciences an international journal of comparative public administration: Symposium on Inter-municipal Cooperation in Europe/ by Swianiewicz, P

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Consumer behavior in Asia / by Schütte, Hellmut

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Understanding property law by Murphy, Tim

Table of Contents: “…Ownership and title. The fragmentation of title to land. Equity. Tenancies. Leases and mortgages. …”

Essentials of marketing : a marketing strategy planning approach / by Perreault, William D.

Table of Contents: “…Marketing's role in the global economy Marketing's role within the firm or nonprofit organization Focusing marketing strategy with segmentation and positioning Evaluating marketing strategy with segmentation and positioning Evaluating opportunities in the changing marketing environment Final consumers and their buying behavior Business and organizational customers and their buying behavior Improving decisions with marketing information Elements of product planning for goods and services Product management and new-product development Place and development of channel systems Logistics and distribution customer service Retailers, wholesalers, and their strategy planning Promotion: introduction to integrated marketing communications Personal selling Advertising and sales promotion Pricing objectives and policies Price setting in the business world Developing innovative marketing plans: appraisal and challenges…”

Marketing for entrepreneurs : concepts and applications for new ventures / by Crane, Frederick G.

Table of Contents: “…Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! …”

Strategic marketing : planning and control / by Drummond, Graeme

Table of Contents: “…The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases.…”

Strategic marketing problems : cases and comments / by Kerin, Roger A.

Table of Contents: “…Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.…”