Search Results - ((customer behaviour) OR (consumer behaviour))

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  1. 1
    Modern marketing communications

    Modern marketing communications by Jefkins, Frank

    Published 1991
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  2. 2
    Testing brand equity dimensions of bank brands, consumer behaviour and firm financial performance

    Testing brand equity dimensions of bank brands, consumer behaviour and firm financial performance by Masunu, Mwasi Raiya

    Published 2026
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  3. 3
    Consumer behaviour : a European perspective /

    Consumer behaviour : a European perspective / by Solomon, Michael R.

    Published 2002
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  4. 4
    Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro

    Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro by Bee, Filomena Faustine

    Published 2024
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  5. 5
    The influence of branding on consumer buying behaviour: A case of Kinondoni municipality

    The influence of branding on consumer buying behaviour: A case of Kinondoni municipality by Mwambusi, Rose Lwitiko

    Published 2024
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  6. 6
    The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited

    The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited by Mbaga, Mwedady Hemedi

    Published 2024
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  7. 7
    The factors influencing customers choice of banking services in Tanzania.

    The factors influencing customers choice of banking services in Tanzania. by Zainabu,Msangi

    Published 2024
    Subjects: “…Banking behaviour…”
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  8. 8
    Marketing theory : a student text /

    Marketing theory : a student text /

    Published 2000
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  9. 9
    The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students

    The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students by Ngowi, Anthony R.

    Published 2024
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  10. 10
    Elements of marketing

    Elements of marketing by Morden, A.R

    Published 1993
    Subjects: “…Consumer behaviour…”
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  11. 11
    Marketing the core

    Marketing the core by kERIN, A. Roger

    Published 2009
    Subjects: “…Customer behaviour…”
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  12. 12
    Higher-order constructs of injunctive and descriptive norms of consumer purchase behaviour of pirated music compact discs

    Higher-order constructs of injunctive and descriptive norms of consumer purchase behaviour of pirated music compact discs by Mushi, Hellena Mohamedy

    Published 2026
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  13. 13
    The contribution of service quality to customer’s retention in social security schemes : A case of NSSF Mbeya.

    The contribution of service quality to customer’s retention in social security schemes : A case of NSSF Mbeya. by Hamisi, Musa

    Published 2024
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  14. 14
    Managerial economics An analysis of business issues

    Managerial economics An analysis of business issues by Davies, Howard

    Published 2001
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  15. 15
    Services Marketing

    Services Marketing by Apte, Govind

    Published 2004
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  16. 16
    Elements of marketing /

    Elements of marketing / by Morden Anthony R

    Published 1993
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  17. 17
    Principles and practice of marketing

    Principles and practice of marketing by Jobber, David

    Published 2004
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  18. 18
    Fundamental of marketing An African perspective

    Fundamental of marketing An African perspective by Kibera N. Francis

    Published 1998
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  19. 19
    Intention, government regulation, self-regulatory efficacy, subjective norm, idolatry and consumer behaviour in purchasing pirated compact disks (CDs) in mainland Tanzania

    Intention, government regulation, self-regulatory efficacy, subjective norm, idolatry and consumer behaviour in purchasing pirated compact disks (CDs) in mainland Tanzania by Mushi, Hellena Mohamedy

    Published 2026
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  20. 20
    Introducing organizational behaviour and management /

    Introducing organizational behaviour and management /

    Published 2012
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