نتائج البحث - international critical of information technology AND business management

OM / حسب Collier, David A.

جدول المحتويات: "…Goods, Services, and Operations Management 2 (16) Operations Management 3 (1) OM in the Workplace 4 (2) Understanding Goods and Services 6 (2) Customer Benefit Packages 8 (3) Processes 11 (1) OM: A History of Change and Challenge 12 (2) A Focus on Efficiency 12 (1) The Quality Revolution 12 (1) Customization and Design 13 (1) Time-Based Competition 14 (1) The Service Revolution 14 (1) Current Challenges in OM 14 (4) Value Chains 18 (20) The Concept of Value 20 (1) Value Chain Perspectives 21 (4) An Example of a Value Chain: Buhrke Industries, Inc 23 (2) Supply Chains 25 (1) Value Chain Decisions 26 (3) Outsourcing and Vertical Integration 26 (1) The Economics of Outsourcing 27 (1) Value and Supply Chain Integration 28 (1) Offshoring 29 (3) Value Chains in a Global Business Environment 32 (6) A Global Value Chain: Rocky Shoes & Boots Company 32 (1) Issues in Global Value Chain Decisions 33 (1) Value Chains and Local Culture 34 (4) Measuring Performance in Operations 38 (20) Performance Measurement 39 (6) Financial Measures 40 (1) Customer and Market Measures 41 (1) Safety 42 (1) Quality 42 (1) Time 43 (1) Flexibility 44 (1) Innovation and Learning 44 (1) Productivity 45 (1) Linking Internal and External Measures 46 (1) The Value of a Loyal Customer 46 (1) Designing Measurement Systems in Operations 47 (1) Models of Organizational Performance 48 (10) Malcolm Baldrige National Quality Award Framework 48 (2) The Balanced Scorecard 50 (1) The Value Chain Model 51 (1) The Service-Profit Chain 52 (6) Operations Strategy 58 (18) Gaining Competitive Advantage 59 (1) Understanding Customer Requirements 60 (2) Evaluating Goods and Services 62 (1) Competitive Priorities 63 (4) Cost 64 (1) Quality 64 (2) Time 66 (1) Flexibility 66 (1) Innovation 66 (1) OM and Strategic Planning 67 (9) Operations Strategy at McDonald's 70 (6) Technology and Operations Management 76 (16) Understanding Technology in Operations 78 (2) Manufacturing Technology 78 (1) Service Technology 79 (1) Technology in Value Chains 80 (2) Integrated Operating Systems 82 (3) Computer-Integrated Manufacturing Systems (CIMS) 82 (1) Enterprise Resource Planning (ERP) Systems 83 (1) Customer Relationship Management (CRM) Systems 84 (1) Revenue Management Systems (RMS) 84 (1) Benefits and Challenges of Technology 85 (2) Technology Development and Adoption 87 (5) Goods and Service Design 92 (20) Desigining Goods and Services 93 (3) Robust Design and the Taguchi Loss Function 96 (2) Reliability 98 (1) Quality Function Deployment 99 (2) Product and Process Design in Manufacturing 101 (2) Quality Engineering 102 (1) Product and Process Simplification 102 (1) Design for Environmental Quality 103 (1) Service Delivery System Design 103 (2) Facility Location and Layout 104 (1) Servicescape 104 (1) Service Process and Job Design 104 (1) Technology and Information Support Systems 105 (1) Organizational Structure 105 (1) Service Encounter Design 105 (2) Customer Contact Behavior and Skills 106 (1) Service-Provider Selection, Development, and Empowerment 106 (1) Recognition and Reward 107 (1) Service Recovery and Guarantees 107 (1) An Integrative Case Study of LensCrafters 107 (5) Process Selection, Design, and Analysis 112 (20) Process Choice Decisions 114 (1) The Product-Process Matrix 115 (2) The Service-Positioning Matrix 117 (3) Process Design 120 (4) Process and Value Stream Mapping 121 (3) Process Analysis and Improvement 124 (2) Process Design and Resource Utilization 126 (6) Little's Law 128 (4) Facility and Work Design 132 (20) Facility Layout 134 (4) Product Layout 134 (1) Process Layout 135 (1) Cellular Layout 135 (1) Fixed-Position Layout 136 (1) Facility Layout in Service Organizations 137 (1) Designing Product Layouts 138 (5) Assembly Line Balancing 139 (2) Line Balancing Approaches 141 (2) Designing Process Layouts 143 (1) Workplace Design 144 (2) The Human Side of Work 146 (6) Supply Chain Design 152 (18) Understanding Supply Chains 154 (4) The Value and Supply Chain at Dell, Inc 156 (2) Designing the Supply Chain 158 (5) Efficient and Responsive Supply Chains 158 (1) Push and Pull Systems 158 (3) Supply Chain Design for Multisite Services 161 (1) Supply Chain Metrics 161 (1) The Bullwhip Effect 161 (2) Location Decisions in Supply Chains 163 (3) Critical Factors in Location Decisions 164 (1) Location Decision Process 164 (1) The Center of Gravity Method 165 (1) Other Issues in Supply Chain Management 166 (4) Capacity Management 170 (16) Understanding Capacity 172 (2) Economies and Diseconomies of Scale 172 (2) Capacity Measurement 174 (3) Safety Capacity 174 (1) Capacity Measurement in Job Shops 174 (1) Using Capacity Measures for Operations Planning 175 (2) Long-Term Capacity Strategies 177 (3) Capacity Expansion 178 (2) Short-Term Capacity Management 180 (1) Managing Capacity by Adjusting Short-Term Capacity Levels 180 (1) Managing Capacity by Shifting and Stimulating Demand 180 (1) Theory of Constraints 181 (5) Forecasting and Demand Planning 186 (22) Forecasting and Demand Planning 188 (1) Basic Concepts in Forecasting 189 (5) Forecast Planning Horizon 189 (1) Data Patterns in Time Series 190 (2) Forecast Errors and Accuracy 192 (2) Statistical Forecasting Models 194 (5) Single Moving Average 194 (2) Single Exponential Smoothing 196 (3) Regression as a Forecasting Approach 199 (4) Excel's Add Trendline Option 200 (1) Causal Forecasting Models with Multiple Regression 201 (2) Judgmental Forecating 203 (1) Forecasting in Practice 204 (4) Managing Inventories 208 (20) Understanding Inventory 210 (3) Key Definitions and Concepts 210 (2) Inventory Management Decisions and Costs 212 (1) Inventory Characteristics 213 (2) ABC Inventory Analysis 215 (1) Fixed Quantity Systems 215 (4) The EOQ Model 219 (3) Fixed Period Systems 222 (2) Single-Period Inventory Model 224 (4) Resource Management 228 (24) Resource Planning Framework for Goods and Services 230 (3) Aggregate Planning Options 233 (1) Strategies for Aggregate Planning 234 (2) Disaggregation in Manufacturing 236 (9) Master Production Scheduling 237 (1) Materials Requirements Planning 238 (2) Time Phasing and Lot Sizing in MRP 240 (5) Capacity Requirements Planning 245 (7) Operations Scheduling and Sequencing 252 (18) Understanding Scheduling and Sequencing 254 (1) Scheduling Applications and Approaches 255 (4) Staff Scheduling 255 (2) Appointment Systems 257 (2) Sequencing 259 (1) Sequencing Performance Criteria 259 (1) Sequencing Rules 260 (1) Applications of Sequencing Rules 260 (6) Single-Resource Sequencing Problem 260 (2) Two-Resource Sequencing Problem 262 (4) Schedule Monitoring and Control 266 (4) Quality Management 270 (18) Understanding Quality 272 (2) Influential Leaders in Modern Quality Management 274 (2) W. …"

Proactive purchasing in the supply chain : the key to world-class procurement / حسب Burt, David N.

جدول المحتويات: "…Strategic Responsibilities Organizational Authority e-Commerce Organizational Structures The Materials Management Organization The Supply Chain Management Structure Organizing with Cross-Functional Teams Budgeting and Staffing Summary Appendix A Benefits Resulting from Cross-Functional Teams Challenges and Problems with the Cross-Functional Approach Prerequisities to Successful Cross-Functional Teams Team Development and Training Appendix B: The Professional Organizations of Supply Chain Management Endnotes Suggested Reading Chapter 3 Supply Management: An Organization Spanning Activity Supply Management's Relations with Other Departments Supply Management and Engineering Supply Management and Manufacturing and Operations Supply Management and Quality Supply Management and Marketing Supply Management and Finance Supply Management and Information Technology (IT) Supply Management and Logistics Supply Management and Accounts Payable Supply Management and Lawyers Supply Management in Non-Manufacturing Organizations Supply Management in Government Supply Management and the External Environment Business Relationships Monitoring the Supply Environment Completing the Supply Chain Linkage: Supplier Integration with the Customer Summary Endnotes Suggested Reading Chapter 4 A Portfolio of Relationships A Transformation in Relationships Transactional Relationships Collaborative and Alliance Relationships Collaborative Relationships Supply Alliances Which Relationship Is Appropriate? …"

Exploring public relations حسب Tench, Ralph

جدول المحتويات: "…Guided tour xvi About the authors xviii Foreword xxii Preface xxiii Publisher's acknowledements xxv Part 1 The Context of public relations Public relations orgins: definitions and history 3 (16) Lee Edwards Introduction 4 (1) Public relations difinitions 4 (4) Public opinion: justifying public relations 8 (1) Business, politics and public relations: country case studies 9 (7) Summary 16 (1) Bibliography 17 (2) Management and organisation of public relations 19 (16) Anne Gregory Introduction 20 (1) Importance of Context 20 (1) External environment 20 (4) Internal environment 24 (2) Systems theory 26 (1) Location of public relations in organisations 27 (5) Future of the public relations department 32 (1) Summary 33 (1) Bibliography 33 (2) Role of the public relations practitioner 35 (33) Ralph Tench Meriel D'Artrey Johanna Fawkes Introduction 36 (1) Who are the Public relations practitioners? …"

Digital archives : management, use and access /

Relationship marketing : exploring relational strategies in marketing حسب Egan, John

جدول المحتويات: "…Preface ix Acknowledgements xi List of abbreviations xiv Part I RELATIONSHIPS 1 (110) Relationships in marketing 3 (27) Key issues 3 (1) Introduction 3 (1) Influences on relational strategy development 4 (4) RM development 8 (4) Antecedents of RM 12 (2) The development of RM 14 (4) Towards a definition of RM 18 (6) Summary 24 (1) Discussion questions 25 (1) Case study: Now that's really radical 25 (2) References 27 (3) Relationships 30 (21) Key issues 30 (1) Introduction 30 (1) Relationships 30 (1) Relationship forming 31 (1) Categorising relationships 32 (4) Relationship loyalty 36 (6) Unrealistic relationship development 42 (3) Relationships in context 45 (1) Summary 46 (1) Discussion questions 46 (1) Case study: Manchester United plans to establish fans' forum 47 (1) References 48 (3) Relationship economics 51 (24) Key issues 51 (1) Introduction 51 (1) Relationship economics 51 (2) Customer acquisition 53 (1) Customer retention 53 (1) Acquisition and retention costs 54 (3) Economics of retention strategies 57 (5) Marketing reality 62 (1) Lifetime value 63 (1) Switching costs 64 (2) Relationship longevity 66 (2) Knowing your customer 68 (2) The validity of relationship economics 70 (1) Summary 71 (1) Discussion questions 71 (1) Case study: IKEA has to look out for retailer's friendly touch 71 (2) References 73 (2) Strategy continuum 75 (13) Key issues 75 (1) Introduction 75 (1) RM in context 75 (1) RM/TM continuum 76 (3) Marketing implications 79 (1) Continuum drivers 80 (3) Summary 83 (1) Discussion questions 84 (1) Case study: Inside track 84 (2) References 86 (2) Relationship drivers 88 (23) Key issues 88 (1) Introduction 88 (1) Risk, salience and emotion 88 (3) Trust and commitment 91 (5) Perceived need for closeness 96 (1) Customer satisfaction 97 (9) Summary 106 (1) Discussion questions 107 (1) Case study: A question of trust 107 (2) References 109 (2) Part II THE CORE FIRM AND ITS RELATIONSHIPS 111 (74) Customer partnerships 115 (22) Key issues 115 (1) Introduction 115 (1) Customer focus 115 (2) Services 117 (2) Service industries 119 (2) Customer service 121 (3) Building customer relationships 124 (6) Profit chains 130 (3) Summary 133 (1) Discussion questions 133 (1) Case study: Mr Clean: biography of Toffael Rashid 133 (2) References 135 (2) Internal partnerships 137 (18) Key issues 137 (1) Introduction 137 (1) Customer--employee interface 137 (1) Theory development 138 (2) The internal market 140 (1) The functional interface 141 (3) Climate and culture 144 (1) Employee retention and loyalty 144 (1) Empowerment 145 (2) IM implementations 147 (2) Conclusion 149 (1) Summary 150 (1) Discussion questions 151 (1) Case study: Employees hold key to thwarting the competition 151 (1) References 152 (3) Supplier partnerships 155 (13) Key issues 155 (1) Introduction 155 (1) Supplier partnerships 156 (1) Business-to-business relationship research 156 (1) Business relationships 157 (2) Partnering 159 (1) Culture gap 160 (1) Partnership costs and benefits 161 (1) Power 162 (1) The downside of B2B partnerships 162 (2) Summary 164 (1) Discussion questions 164 (1) Case study: What to buy 164 (2) References 166 (2) External partnerships 168 (17) Key issues 168 (1) Introduction 168 (1) Horizontal partnerships 168 (1) Relationship research 169 (1) Networks and collaboration 170 (1) Networks 171 (1) Collaboration 172 (1) Collaboration types 172 (3) Developing collaborative relationships 175 (3) Downsides 178 (1) Other relationships 179 (2) Conclusion 181 (1) Summary 181 (1) Discussion questions 181 (1) Case study: Star Alliance saving customers $100 million annually 182 (1) References 183 (2) Part III MANAGING AND CONTROLLING THE RELATIONSHIP 185 (40) Relationship technology 187 (19) Key issues 187 (1) Introduction 187 (2) Manufacturing technology 189 (2) Information technology 191 (3) Marketing types 194 (4) The changing marketplace 198 (3) Summary 201 (1) Discussion questions 202 (1) Case study: End of the line for loyalty? …"