نتائج البحث - International economic relationship.

Relationship marketing : exploring relational strategies in marketing حسب Egan, John

جدول المحتويات: "…Preface ix Acknowledgements xi List of abbreviations xiv Part I RELATIONSHIPS 1 (110) Relationships in marketing 3 (27) Key issues 3 (1) Introduction 3 (1) Influences on relational strategy development 4 (4) RM development 8 (4) Antecedents of RM 12 (2) The development of RM 14 (4) Towards a definition of RM 18 (6) Summary 24 (1) Discussion questions 25 (1) Case study: Now that's really radical 25 (2) References 27 (3) Relationships 30 (21) Key issues 30 (1) Introduction 30 (1) Relationships 30 (1) Relationship forming 31 (1) Categorising relationships 32 (4) Relationship loyalty 36 (6) Unrealistic relationship development 42 (3) Relationships in context 45 (1) Summary 46 (1) Discussion questions 46 (1) Case study: Manchester United plans to establish fans' forum 47 (1) References 48 (3) Relationship economics 51 (24) Key issues 51 (1) Introduction 51 (1) Relationship economics 51 (2) Customer acquisition 53 (1) Customer retention 53 (1) Acquisition and retention costs 54 (3) Economics of retention strategies 57 (5) Marketing reality 62 (1) Lifetime value 63 (1) Switching costs 64 (2) Relationship longevity 66 (2) Knowing your customer 68 (2) The validity of relationship economics 70 (1) Summary 71 (1) Discussion questions 71 (1) Case study: IKEA has to look out for retailer's friendly touch 71 (2) References 73 (2) Strategy continuum 75 (13) Key issues 75 (1) Introduction 75 (1) RM in context 75 (1) RM/TM continuum 76 (3) Marketing implications 79 (1) Continuum drivers 80 (3) Summary 83 (1) Discussion questions 84 (1) Case study: Inside track 84 (2) References 86 (2) Relationship drivers 88 (23) Key issues 88 (1) Introduction 88 (1) Risk, salience and emotion 88 (3) Trust and commitment 91 (5) Perceived need for closeness 96 (1) Customer satisfaction 97 (9) Summary 106 (1) Discussion questions 107 (1) Case study: A question of trust 107 (2) References 109 (2) Part II THE CORE FIRM AND ITS RELATIONSHIPS 111 (74) Customer partnerships 115 (22) Key issues 115 (1) Introduction 115 (1) Customer focus 115 (2) Services 117 (2) Service industries 119 (2) Customer service 121 (3) Building customer relationships 124 (6) Profit chains 130 (3) Summary 133 (1) Discussion questions 133 (1) Case study: Mr Clean: biography of Toffael Rashid 133 (2) References 135 (2) Internal partnerships 137 (18) Key issues 137 (1) Introduction 137 (1) Customer--employee interface 137 (1) Theory development 138 (2) The internal market 140 (1) The functional interface 141 (3) Climate and culture 144 (1) Employee retention and loyalty 144 (1) Empowerment 145 (2) IM implementations 147 (2) Conclusion 149 (1) Summary 150 (1) Discussion questions 151 (1) Case study: Employees hold key to thwarting the competition 151 (1) References 152 (3) Supplier partnerships 155 (13) Key issues 155 (1) Introduction 155 (1) Supplier partnerships 156 (1) Business-to-business relationship research 156 (1) Business relationships 157 (2) Partnering 159 (1) Culture gap 160 (1) Partnership costs and benefits 161 (1) Power 162 (1) The downside of B2B partnerships 162 (2) Summary 164 (1) Discussion questions 164 (1) Case study: What to buy 164 (2) References 166 (2) External partnerships 168 (17) Key issues 168 (1) Introduction 168 (1) Horizontal partnerships 168 (1) Relationship research 169 (1) Networks and collaboration 170 (1) Networks 171 (1) Collaboration 172 (1) Collaboration types 172 (3) Developing collaborative relationships 175 (3) Downsides 178 (1) Other relationships 179 (2) Conclusion 181 (1) Summary 181 (1) Discussion questions 181 (1) Case study: Star Alliance saving customers $100 million annually 182 (1) References 183 (2) Part III MANAGING AND CONTROLLING THE RELATIONSHIP 185 (40) Relationship technology 187 (19) Key issues 187 (1) Introduction 187 (2) Manufacturing technology 189 (2) Information technology 191 (3) Marketing types 194 (4) The changing marketplace 198 (3) Summary 201 (1) Discussion questions 202 (1) Case study: End of the line for loyalty? …"

Economics : principles, problems, and policies / حسب McConnell, Campbell R.

جدول المحتويات: "…Economy, Private and Public Sectors; United States in the Global Economy Macroeconomic Measurement and Basic Concepts; Measuring Domestic Output and National Income; Introduction to Economic Growth and Instability; Basic Macroeconomic Relationships Macroeconomic Models and Fiscal Policy: Aggregate Expenditures Model; Aggregate Demand and Aggregate Supply; Fiscal Policy Money, Banking, and Monetary Policy: Money and Banking; How Banks and Thrifts Create Money; Monetary Policy Long-Run Perspectives and Macroeconomic Debates: Extending the Analysis of Aggregate Supply; Economic Growth; Deficits, Surpluses, and the Public Debt; Disputes over Macro Theory and Policy Microeconomics of Product Markets: Elasticity of Demand and Supply; Consumer Behavior and Utility Maximization; Costs of Production; Pure Competition; Pure Monopoly; Monopolistic Competition and Oligopoly; Technology, R & D, and Efficiency Microeconomics of Resource Markets; Demand for Resources; Wage Determination; Rent, Interest, and Profit Microeconomics of Government: Government and Market Failure; Public Choice Theory and the Economics of Taxation Microeconomic Issues and Policies: Antitrust Policy and Regulation; Agriculture, Economics and Policy; Income Inequality and Poverty; Labor Market Institutions and Issues, Unionism, Discrimination, Immigration; Economics of Health Care International Economics and the World Economy; International Trade; Exchange Rates, the Balance of Payments, and Trade Deficits; Economics of Developing Countries; Transition Economies: Russia and China…"

Regional integration and development / حسب Schiff, Maurice W.

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Principles of public international law / حسب Brownlie, Ian

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Globalisation, economic development, and the role of the state / حسب Chang, Ha-Joon

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The aid triangle : recognizing the human dynamics of dominance, justice and identity / حسب MacLachlan, Malcolm

The transformation of human rights fact-finding /

جدول المحتويات: "…/ Frédéric Mégret -- International human rights fact-finding praxis : a TWAIL perspective / Obiora C. …"

Nonprofit organizations : theory, management, policy / حسب Anheier, Helmut K.

جدول المحتويات: "…Against this background, the chapter considers the governance of nonprofit organizations; reviews the role of the board, and the relationship between the board and management; examines the different forms of accountability; and explains the role of transparency.Chapter 16This chapter considers the different models and types of relationships non-profit organizations have with the state in terms of funding and contracting, regulation, and consultation. …"

Microeconomics حسب Pindyck, Robert S.

جدول المحتويات: "…221 (7) Economic cost versus Accounting Cost 222 (1) Opportunity Cost 222 (1) Sunk Costs 222 (2) Fixed Cost and Variable Costs 224 (1) Fixed versus Sunk Costs 225 (2) Marginal and Average Cost 227 (1) Cost in the Short Run 228 (6) The Determinants of Short-Run Cost 228 (2) The Shapes of the Cost curves 230 (4) Cost in the Long Run 234 (9) The User Cost of Capital 234 (1) The Cost-Minimizing Input Choice 235 (1) The Isocost Line 236 (1) Choosing Inputs 237 (4) Cost Minimization with Varying Output Levels 241 (1) The Expansion Path and Long-Run Costs 241 (2) Long-Run verus Short-Run Cost Curves 243 (5) The Inflexibility of Short-Run Production 243 (1) Long-Run Average Cost 243 (2) Economies and Diseconomies of Scale 245 (2) The Relationship between Short-Run and Long-Run Cost 247 (1) Production with Two Outputs---Economies of Scope 248 (3) Product Transformation Curves 249 (1) Economies and Diseconomies of Scope 250 (1) The Degree of Economies of Scope 250 (1) Dynamic Changes in Costs---The Learning Curve 251 (5) Graphing the Learning Curve 252 (1) Learning versus Economies of Scale 253 (3) Estimating and Predicting Cost 256 (4) Cost Functions and the Measurement of Scale Economies 258 (2) Summary 260 (1) Questions for Review 261 (1) Exercises 261 (3) Production and Cost theory---A Mathematical Treatment 264 (5) Cost Minimization 264 (1) Marginal Rate of Technical Substitution 265 (1) Duality in Production and Cost Theory 266 (1) The Cobb-Douglas Cost and Production Functions 267 (2) Exercises 269 (2) Profit Maximization and Competitive Supply 271 (38) Perfectly Competitive Markets 271 (3) When Is a Market Highly Competitive? …"

Macroeconomics : principles, problems, and policies / حسب McConnell, Campbell R.

جدول المحتويات: "…Economy: Private and Public SectorsChapter 5: The United States in the Global EconomyPart 2: GDP, Growth, and InstabilityChapter 6: Introduction to MacroeconomicsChapter 7: Measuring Domestic Output and National IncomeChapter 8: Economic GrowthChapter 9: Business Cycles, Unemployment, and InflationPart 3: Macroeconomic Models and Fiscal PolicyChapter 10: Basic Macroeconomic RelationshipsChapter 11: The Aggregate Expenditures ModelChapter 12: Aggregate Demand and Aggregate Supply (+ Appendix)Chapter 13: Fiscal Policy, Deficits, and DebtPart 4: Money, Banking, and Monetary PolicyChapter 14: Money and Banking Chapter 15: Money CreationChapter 16: Interest Rates and Monetary PolicyChapter 17: Financial EconomicsPart 5: Extensions and IssuesChapter 18: Extending the Analysis of Aggregate SupplyChapter 19: Current Issues in Macro Theory and PolicyPart 6: International EconomicsChapter 20: International TradeChapter 21: Exchange Rates, Balance of Payments, and Trade DeficitsChapter 21 Web Supplement: Previous International Exchange-Rate SystemsChapter 22W: The Economics of Developing Countries…"
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Institutions and democracy in Africa : how the rules of the game shape political developments

جدول المحتويات: "…Electoral rules: the relationship between political exclusion and conflict Brian Klaas; 11. …"