نتائج البحث - Individual and group rights

Peace agreements and human rights / حسب Bell, Christine

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International human rights law and practice / حسب Bantekas, Ilias

جدول المحتويات: "…International human rights law and notions of human rights : foundations, achievements and challenges -- International human rights law : the normative framework -- Human rights in practice -- The United Nations Charter system -- The UN rights treaty system -- Regional human rights treaty systems -- Individual complaints procedures -- Civil and political rights -- Economic, social and cultural rights -- Group rights : self-determination, minorities and indigenous peoples -- The human rights of women -- Children's rights -- The Recognition and protection of the human rights of vulnerable groups and persons -- The right to development and sustainable development -- Victims' rights and reparation -- The application of human rights in armed conflict -- Human rights and international criminal justice -- Human rights and counter-terrorism -- Human rights obligations of non-state actors -- Globalisation and its impact on human rights.…"

Principles of public international law حسب Brownlie Ian

جدول المحتويات: "…Sources of law The relation of municipal and international law Subjects of the law Incidence and continuity of statehood Recognition of states and governments Territorial sovereignty The creation and transfer of territorial sovereignty Status of territory: further problems Territorial sea, contiguous zones, and analogous claims Submarine areas: continental shelf, seabed, and ocean floor The regime of the high seas Common amenities and co-operation in the use of resources Sovereignty and equality of states Jurisdictional competence Privileges and immunities of foreign states Diplomatic and consular relations Reservations from territorial sovereignty The relations of nationality Some rules of attribution: corporations and specific assets The responsibility of states The admissibility of state claims Some incidents of illegality and the concept of jus cogens Injury to the persons and property of aliens on state territory The protection of individuals and groups: human rights and self-determination The law of treaties Other transactions: agency and representation Techniques of supervision and protection State succession Other cases of transmission of rights of duties International organizations The judicial settlement of international disputes…"

Principles of public international law / حسب Brownlie, Ian

جدول المحتويات: "…Sources of the law The relation of municipal and international law Subjects of the law Incidence and continuity of statehood Recognition of states and governments Territorial sovereignty The creation and transfer of territorial sovereignty Status of territory : further problems Territorial sea, contiguous zones, and exclusive economic zones The continental shelf : delimitation of shelf areas and exclusive economic zones The regime of the high seas Common amenities and co-operation in the use of resources Legal aspects of the protection of the environment Sovereignty and equality of states Jurisdictional competence Privileges and immunities of foreign states Diplomatic and consular relations Reservations from territorial sovereignty The relations of nationality Some rules of attribution : corporations and specific assets The responsibility of states The admissibility of state claims A system of multilateral public order : some incidents of illegality and the concept of Jus Cogens Injury to the persons and property of aliens on state territory The protection of individuals and groups : human rights and self-determination International criminal justice The law of treaties Other transactions including agency and representation State succession Other cases of transmission of rights and duties International organizations The judicial settlement of international disputes The use or threat of force by states…"
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Management theory and practice حسب Cole G.A

جدول المحتويات: "…Employee relations and collective rights. 50. Legal aspects of employment: individual rights. 51. …"

Principles of biomedical ethics حسب Beauchamp Tom L.

جدول المحتويات: "…Criteria for assessing moral theories ; Utilitarian theory ; Kantian theory ; Rights theory ; Virtue theory ; Convergence of theories Method and moral justification. …"

Personnel management : theory and practice حسب Gerald A. Cole

جدول المحتويات: "…Section 6 Employee relations: perspectives on employee relations; formal communication in organizations; collective bargaining; the role of trade unions; disputes and sanctions; grievance and disciplines; employee participation and empowerment; Employment law - individual rights. Questions for discussion/homework; examination questions; case study 7 - Britco Cars Plc; cases study 8 -Toyota Motor Manufacturing Ltd. …"

Human behavior in the social environment / حسب Rogers, Anissa

جدول المحتويات: "…Behavioral Perspectives on Language Development 167 (1) Balancing the Biological and Behavioral Perspectives 168 (1) Emotional Development 169 (1) Motor Development 170 (2) The Individual in Infancy and Early Childhood 172 (5) Attachment 172 (1) Secure Attachments: The Debates 173 (1) Insecure Attachments: The Causes 174 (1) Temperament 174 (2) Other Considerations in Individual Development 176 (1) The Family and Immediate Environment in Infancy and Early Childhood 177 (8) Parenting 178 (1) Grandparenting 179 (2) Siblings 181 (1) Personality Traits and Birth Order 181 (1) Family Size 182 (1) Day Care 182 (2) Child Abuse and Neglect 184 (1) The Larger Social Environment in Infancy and Early Childhood 185 (6) Child Protection 186 (1) Permanency Planning: Foster Care, Adoption, and Family Support 187 (1) Health Care 188 (1) Educational Policy: Head Start 189 (1) Head Start: Current Debates 189 (1) Educational Policy from an Ecological Perspective 190 (1) Conclusion 191 (1) Main Points 191 (1) Exercises: Practicing Social Work 192 (1) Exercises: The Social Work Library 193 (1) Development in Middle Childhood 194 (26) Developmental Milestones in Older Children 194 (3) The Individual in Middle Childhood 197 (6) Intelligence and Intelligence Testing 197 (2) Standardized Intelligence Tests 199 (1) Critiques of Standardized Intelligence Tests 199 (1) Learning Disabilities 200 (1) Attention Deficit Hyperactivity Disorder 201 (2) The Family and Immediate Environment in Middle Childhood 203 (9) Peer Groups in Middle Childhood 203 (1) Play 204 (2) Parental Discipline 206 (1) Discipline in Middle Childhood 206 (1) The Debate over Physical Punishment 207 (1) Separation, Divorce, and Alternative Family Lifestyles 208 (1) Stepfamilies and Blended Families 209 (1) Gay and Lesbian Parents 210 (2) The Larger Social Environment in Middle Childhood 212 (4) The Mass Media 212 (1) The Mass Media and Violence 212 (1) The Mass Media and Physical Inactivity 213 (1) The Educational Context 214 (1) Special Education and the Least Restrictive Environment 214 (1) School Vouchers 215 (1) Conclusion 216 (1) Main Points 217 (1) Exercises: Practicing Social Work 218 (1) Exercises: The Social Work Library 218 (2) Development in Adolescence 220 (35) Developmental Milestones in the Teen Years 221 (6) Physical Development 221 (1) Cognitive Development 222 (2) Theories of Moral Development 224 (1) Kohlberg's Theory of Moral Development 224 (1) Gilligan's Theory of Moral Development 225 (2) The Individual in Adolescence 227 (16) Early and Late Maturation 227 (1) Self-Esteem 228 (2) Eating Disorders 230 (1) Anorexia Nervosa 230 (1) Bulimia Nervosa 230 (2) Sexuality and Sexual Identity Development 232 (1) Sexual Development in Heterosexual Teens 233 (1) Sexual Development in Gay, Lesbian, and Bisexual Teens 234 (2) STDs, HIV, and AIDS 236 (2) Substance Abuse 238 (1) Factors Associated with Substance Abuse 239 (1) Research with Teens: An Ethical Dilemma 240 (1) Suicide 241 (2) The Family and Immediate Environment in Adolescence 243 (2) Peer Groups in Adolescence 243 (1) Teen Pregnancy 244 (1) The Larger Social Environment in Adolescence 245 (7) Runaway and Homeless Teens 245 (2) Deviance, Crime, and Violence 247 (1) Sex Education 248 (1) The Debate over Sex Education 248 (1) A Critique of Sex Education 249 (1) Heterosexism and Homophobia 250 (2) Conclusion 252 (1) Main Points 252 (2) Exercises: Practicing Social Work 254 (1) Exercises: The Social Work Library 254 (1) Development in Early Adulthood 255 (28) Developmental Milestones in Young Adults 256 (1) The Individual in Early Adulthood 257 (7) Mental Illness 257 (1) Schizophrenia: Possible Causes 257 (1) Mental Illness and Social Work Strategies 258 (2) Disability 260 (1) Spirituality 261 (1) Fowler's Theory of Faith Development 262 (2) Incorporating Spirituality into Social Work Practice 264 (1) The Family and Immediate Environment in Early Adulthood 264 (4) Domestic Violence 264 (1) Theories of Domestic Violence 265 (1) Domestic Violence and Social Work 266 (1) Lifestyle Choices 267 (1) The Larger Social Environment in Early Adulthood 268 (11) Sexism 269 (1) Sexism in the Workforce 269 (2) Sources and Theories of Sexism 271 (2) Sexual Harassment 273 (1) Sexual Harassment and Popular Culture 273 (1) Strategies to Prevent Sexual Harassment 274 (1) Civil Rights Laws and Affirmative Action 275 (1) The Affirmative Action Debate 276 (1) Theoretical Bases of Affirmative Action 277 (1) Affirmative Action and Social Work 278 (1) Higher Education 278 (1) Conclusion 279 (1) Main Points 280 (1) Exercises: Practicing Social Work 281 (1) Exercises: The Social Work Library 281 (2) Development in Middle Adulthood 283 (26) Developmental Milestones in Middle Age 284 (4) Physical and Cognitive Developments in Middle Adulthood 284 (2) Levinson's Theory of Adult Development 286 (2) The Individual in Middle Adulthood 288 (6) Menopause 288 (1) Reactions to Menopause: The Psychological Dimension 289 (1) Reactions to Menopause: The Cultural Dimension 289 (1) Carmen's Case Revisited 290 (1) The Male Climacteric 291 (1) Midlife Crisis 291 (2) Chronic Illness and Disease 293 (1) The Family and Immediate Environment in Middle Adulthood 294 (10) Marriage and Love 294 (1) Reasons for Marriage 295 (1) Sternberg's Theory of Love 296 (2) Divorce 298 (1) Remarriage and Other Familial Patterns 298 (1) Adult Children and the Empty Nest Syndrome 299 (1) Other Familial Patterns 299 (1) Social Work with Families 300 (1) Carmen's Case Revisited 301 (1) Retirement 301 (1) Planning for Retirement 302 (1) Theoretical Perspectives on Retirement 303 (1) Retirement and Carmen's Case 303 (1) The Larger Social Environment in Middle Adulthood: Ageism 304 (2) Conclusion 306 (1) Main Points 306 (1) Exercises: Practicing Social Work 307 (1) Exercises: The Social Work Library 308 (1) Development in Late Adulthood 309 Developmental Milestones in Older Adults 310 (10) Physical Changes in Late Adulthood 310 (1) Osteoporosis 311 (1) Loss of Muscle Mass 312 (1) Arthritis 312 (1) Changes in Appearance 313 (1) Hearing-Related Problems 313 (1) Vision-Related Problems 314 (1) Reaction Time and Coordination 315 (1) Social Workers and the Physical Changes of Late Adulthood 315 (1) Psychological Changes 316 (1) Dementia in Late Adulthood 316 (1) Personality and Aging 317 (1) Depression and Suicide in Late Adulthood 318 (2) Social Workers and the Psychological Changes of Late Adulthood 320 (1) The Individual in Late Adulthood 320 (8) Psychosocial Theories of Aging 320 (1) Disengagement Theory 320 (1) Activity Theory 321 (1) Continuity Theory 322 (1) Aging Well 322 (1) Judy's Case Revisited 322 (1) Spirituality and Aging 323 (1) Sexuality in Late Adulthood 324 (1) Gay, Lesbian, Bisexual, and Transgendered Older Adults 325 (1) Grief and Loss 326 (2) The Family and Immediate Environment in Late Adulthood 328 (5) Grandparenting Issues in Late Adulthood 328 (2) Older Adults and Their Caregivers 330 (1) Effects of Caregiving on Caregivers 330 (1) Caregiving and Social Work 331 (1) Elder Abuse and Neglect 332 (1) The Larger Social Environment in Late Adulthood 333 (11) Long-Term and Alternative Care 333 (2) Managed Care and LTC Insurance 335 (1) Housing Options 335 (1) Judy's Case Revisited 336 (1) Poverty and Older Adults 337 (1) Policies Linked to Services for Older Adults 338 (1) Social Security 338 (1) Older Americans Act 338 (3) Medicare 341 (1) Medicaid 342 (1) End-of-Life Considerations 342 (2) Conclusion 344 (1) Main Points 344 (2) Exercises: Practicing Social Work 346 (1) Exercises: The Social Work Library 346 References 1 (1) Credits 1 (1) Glossary/Index 1…"

Criminology today : an integrative introduction / حسب Schmalleger, Frank

جدول المحتويات: "…283 (1) Notes 283 (6) PART III CRIME IN THE MODERN WORLD CHAPTER 10 CRIMES AGAINST PERSONS 289 (50) Introduction 290 (1) Violent Crime Typologies 291 (1) Homicide 292 (7) The Subculture of Violence Thesis and Structural Explanations 292 (1) The Victim-Offender Relationship 292 (1) Crime in the News: Most Female Violent Criminals Knew Their Victims 293 (1) Instrumental and Expressive Homicide 294 (1) Victim Precipitation 294 (1) Weapon Use 295 (1) Alcohol and Drug Use 296 (1) Gangs 296 (1) Serial Murder 297 (2) Mass Murder 299 (1) Rape 299 (10) Rape Myths 300 (1) The Common Law Definition of Rape 300 (1) Rape Law Reform 301 (1) Crime in the News: All Men Potential Rapists, Claim Authors 302 (2) The Social Context of Rape 304 (1) Theoretical Perspectives on Rape 305 (3) Typologies of Rapists 308 (1) Robbery 309 (4) The Lethal Potential of Robbery 310 (1) Criminal Careers of Robbers 310 (1) Robbery and Public Transportation 310 (1) The Motivation of Robbers 310 (2) Drug Robberies 312 (1) The Gendered Nature of Robbery 313 (1) Assault 313 (4) Stranger Assault 314 (1) Assault within Families 314 (3) Stalking 317 (2) The Extent of Stalking 317 (1) Victim-Offender Relationships in Stalking 317 (1) Stalking in Intimate-Partner Relationships 318 (1) Consequences of Stalking 318 (1) Cyberstalking 318 (1) Terrorism 319 (9) International Terrorism 320 (1) Domestic Terrorism 321 (1) Cyberterrorism 322 (1) Terrorism Commisions and Reports 323 (1) Countering the Terrorist Threat 324 (1) Theory versus Reality: Individual Rights versus Public Safety 325 (2) Crime in the News: Study: Hate Groups Merge, Get More Dangerous 327 (1) Summary 328 (1) Discussion Questions 328 (1) Web Quest! …"

Integrated advertising, promotion, and marketing communications حسب Clow, Kenneth E.

جدول المحتويات: "…Preface xix PART 1 THE IMC FOUNDATION 1 (116) Integrated Marketing Communications 2 (22) Ron Jon Surf Shop: IMC and Brand Building Go to the Beach 2 (2) Overview 4 (2) Communication and IMC Programs 6 (2) Integrated Marketing Communications 8 (1) An Integrated Marketing Communications Plan 9 (1) IMC Components and the Design of this Book 10 (1) The IMC Foundation 10 (3) Advertising Tools 11 (1) IMC Media Tools 11 (1) Promotional Tools 11 (1) Integration Tools 12 (1) Refining the IMC Program 12 (1) The Value of IMC Plans 13 (4) Information Technology 13 (1) Changes in Channel Power 14 (1) Increases in Competition 15 (1) Brand Parity 16 (1) Integration of Information 16 (1) Decline in the Effectiveness of Television Advertising 17 (1) International Implications 17 (7) Corporate Image and Brand Management 24 (32) Gucci: One Strong Brand Works with Others 24 (1) Overview 25 (1) Corporate Image 26 (4) Components of a Corporate Image 26 (1) The Role of a Corporate Image---Consumer Perspective 27 (1) The Role of a Corporate Image--- Business-to-Business Perspective 28 (1) The Role of a Corporate Image---Company Perspective 29 (1) Promoting the Desired Image 30 (2) Creating the Right Image 30 (1) Rejuvenating an Image 31 (1) Changing an Image 31 (1) Corporate Name 32 (1) Corporate Logos 33 (1) Branding 34 (1) Developing a Strong Brand Name 34 (1) Brand Equity 35 (3) Steps to Building Brand Equity 36 (1) Measuring Brand Equity 37 (1) Brand Extensions and Flanker Brands 38 (2) Co-Branding 40 (1) Private Brands 41 (2) Packaging 43 (2) New Trends in Packaging 44 (1) Labels 45 (1) Positioning 45 (3) Other Elements of Positioning 47 (1) Ethical Issues in Brand Management 48 (1) International Implications 49 (7) Buyer Behaviors 56 (32) Apple's iPhone: Dialing Up New Customers 56 (2) Overview 58 (1) Consumer Purchasing Process 58 (1) Information Search 59 (7) Internal Search 59 (1) External Search 59 (2) Consumer Attitudes 61 (2) Consumer Values 63 (1) Cognitive Mapping 64 (2) Evaluation of Alternatives 66 (3) The Evoked Set Method 66 (1) The Multiattribute Approach 67 (1) Affect Referral 68 (1) Trends in the Consumer Buying Environment 69 (3) Age Complexity 69 (1) Gender Complexity 69 (1) Individualism 69 (1) Active, Busy Lifestyles 70 (1) Cocooning 70 (1) Changes in Family Units 71 (1) Pleasure Pursuits 71 (1) Health Emphasis 71 (1) Business-to-Business Buyer Behavior 72 (1) Factors Affecting Members of Business Buying Centers 73 (2) Organizational Influences 73 (1) Individual Factors 73 (2) Types of Business-to-Business Sales 75 (1) The Business-to-Business Buying Process 76 (2) Identification of Needs 76 (1) Establishment of Specifications 77 (1) Identification of Vendors 77 (1) Vendor Evaluation 77 (1) Vendor Selection 78 (1) Negotiation of Terms 78 (1) Postpurchase Evaluation 78 (1) Dual Channel Marketing 78 (2) International Implications 80 (8) Promotions Opportunity Analysis 88 (29) PETsMART: It's a Dog's Life (which ain't half bad) 88 (2) Overview 90 (1) Promotions Opportunity Analysis 90 (1) Communication Market Analysis 91 (26) Competitors 91 (1) Opportunities 91 (1) Target Markets 92 (1) Customers 92 (1) Product Positioning 93 (1) Establishing Marketing Communications Objectives 93 (1) Establishing a Communications Budget 94 (2) Types of Budgets 96 (1) The Percentage of Sales Method 96 (1) The Meet-the-Competition Method 97 (1) The ``What We Can Afford'' Method 97 (1) The Objective and Task Method 97 (1) Payout Planning 97 (1) Quantitative Models 98 (1) Budgeting Expenditures 98 (1) Preparing Promotional Strategies 99 (1) Matching Tactics with Strategies 100 (1) Market Segmentation 101 (1) Market Segmentation by Consumer Groups 101 (1) Segments Based on Demographics 102 (2) Psychographics 104 (1) Segments Based on Generations 105 (1) Segmentation by Geographic Area 106 (1) Geodemographic Segmentation 106 (1) Benefit Segmentation 107 (1) Usage Segmentation 107 (1) Business-to-Business Segmentation 108 (1) Segmentation by Industry 108 (1) Segmentation by Size 109 (1) Segmentation by Geographic Location 109 (1) Segmentation by Product Usage 109 (1) Segmentation by Customer Value 110 (1) International Implications 110 (7) PART 2 IMC ADVERTISING TOOLS 117 (90) Advertising Management 118 (1) The Anatomy of a Perfect Pushup 118 (1) Overview 119 (2) Overview of Advertising Management 121 (1) Advertising and the IMC Process 121 (1) Choosing an Advertising Agency 122 (1) Decision Variables 123 (1) External Advertising Agencies 124 (1) Choosing an Agency 125 (1) Goal Setting 125 (1) Selection Criteria 125 (2) Reference Requests 127 (1) Creative Pitch 127 (1) Agency Selection 128 (1) Advertising Planning and Research 129 (1) The Roles of Advertising Account Executives 130 (1) The Roles of Creatives 130 (1) Advertising Campaign Management 131 (1) Communication Market Analysis 131 (1) Advertising Goals 132 (1) Building Brand Image 132 (1) Providing Information 133 (1) Persuasion 133 (1) Supporting Marketing Efforts 133 (1) Encouraging Action 134 (1) The Advertising Budget 134 (1) Media Selection 135 (1) The Creative Brief 135 (1) The Objective 135 (1) The Target Audience 136 (1) The Message Theme 137 (1) The Support 137 (1) The Constraints 137 (1) International Implications 138 (8) Advertising Design: Theoretical Frameworks and Types of Appeals 146 (30) Ecko Enterprises: Dressing the Hip Hop World and Beyond 146 (2) Overview 148 (1) The Creative Brief 148 (1) Advertising Theory 149 (4) Hierarchy of Effects 149 (1) Means-End Theory 150 (1) Leverage Points 151 (1) Verbal and Visual Images 152 (1) Types of Advertising Appeals 153 (14) Fear 154 (1) Humor 155 (2) Sex 157 (5) Musical Appeals 162 (2) Rational Appeals 164 (1) Emotional Appeals 165 (2) Scarcity Appeals 167 (1) The Structure of an Advertisement 167 (2) International Implications 169 (7) Advertising Design: Message Strategies and Executional Frameworks 176 (31) Dove's Social and Fashion Advertising 176 (1) Overview 177 (1) Message Strategies 178 (5) Cognitive Strategies 178 (3) Affective Strategies 181 (1) Conative Strategies 182 (1) Executional Frameworks 183 (5) Animation 183 (1) Slice-of-Life 184 (1) Dramatization 185 (1) Testimonials 185 (1) Authoritative 186 (1) Demonstration 186 (1) Fantasy 187 (1) Informative 188 (1) Sources and Spokespersons 188 (6) Source Characteristics 190 (2) Matching Source Types and Characteristics 192 (2) Creating an Advertisement 194 (1) Advertising Effectiveness 195 (3) Beating Ad Clutter 197 (1) International Implications 198 (9) PART 3 IMC MEDIA TOOLS 207 (88) Traditional Media Channels 208 (34) M&M's: The Sweet Task of Media Selection 208 (2) Overview 210 (1) Media Strategy 210 (1) Media Planning 211 (2) Media Planners 212 (1) Media Buyers 213 (1) Advertising Objectives 213 (3) Achieving Advertising Objectives 216 (3) Recency Theory 217 (2) Media Selection 219 (11) Television 219 (3) Radio 222 (2) Outdoor Advertising 224 (2) Magazines 226 (2) Newspapers 228 (2) Media Mix 230 (1) Media Selection in Business-to-Business Markets 231 (2) International Implications 233 (9) E-active Marketing 242 (28) How Google Has Changed Our Language 242 (1) Overview 243 (1) E-Commerce 244 (2) E-Commerce Components 245 (1) E-Commerce Incentives 246 (3) Financial Incentives 246 (1) Convenience Incentives 247 (1) Value-Added Incentives 248 (1) Consumer Concerns with E-Commerce 249 (2) Seller Opportunism 249 (1) Security Issues 249 (1) Privacy Issues 250 (1) Purchasing Habits 250 (1) Biusiness-to-Business E-Commerce 251 (1) Interactive Marketing 251 (2) Online Advertising 253 (1) Forms of Online Advertising 253 (1) The Impact of Online Advertising 253 (1) Brand Spiraling 253 (1) Blogs 254 (1) Reactions to Negative Comments 254 (1) Company-Sponsored Blogging 255 (1) Online Social Networks 255 (1) Developing a Social Network Presence 256 (1) Consumer-Generated Advertising 256 (1) Consumer-Generated Reviews 257 (1) E-Mail 258 (2) Integration with Other Channels 258 (1) Web Analytics 258 (1) Monitoring Future Actions 259 (1) E-Mail Newsletters 259 (1) Advertising on Other Newsletters 259 (1) Search Engine Optimization 260 (1) Viral Marketing 260 (2) Web Site Design Issues 262 (1) International Implications 262 (8) Shipping Issues 262 (1) Payment Methods 263 (1) Communication Issues 263 (1) Technology Issues 263 (7) Alternative Marketing 270 (25) Red Bull's Buzz 270 (1) Overview 271 (1) Alternative Media Programs 272 (1) Buzz Marketing 272 (2) Consumers Who Like a Brand 273 (1) Sponsored Consumers 273 (1) Company Employees 273 (1) Buzz Marketing Stages 274 (1) Buzz Marketing Preconditions 274 (1) Guerilla Marketing 274 (2) Product Placements and Branded Entertainment 276 (2) Product Placements 276 (1) Branded Entertainment 276 (1) Achieving Success with Individual Consumers 277 (1) Company Tactics 277 (1) The Media's Perspective 278 (1) Lifestyle Marketing 278 (1) Alternative Media Venues 279 (3) Video Game Advertising 279 (1) Benefits of Video Game Advertising 280 (1) Disadvantages of Video Game Advertising 280 (1) Cinema Advertising 280 (1) In-Tunnel Subway Advertising 280 (1) Parking Lot Advertising 281 (1) Escalator Advertising 281 (1) Airline In-Flight Advertising 281 (1) Leaflets and Brochures 281 (1) Carry-Home Menus 281 (1) Carry-Home Bag Advertising 282 (1) Advertising on Clothing 282 (1) Mall Signs 282 (1) Kiosks 282 (1) In-Store Marketing 282 (2) New In-Store Marketing Tactics 283 (1) Point-of-Purchase Tactics 284 (2) Designing Effective POP 284 (1) Measuring POP Effectiveness 285 (1) Combination Approaches 286 (1) Brand Communities 286 (2) International Implications 288 (7) PART 4 IMC PROMOTIONAL TOOLS 295 (86) Database and Direct Response Marketing 296 (28) Levi Strauss & Co.: Using Quality Information to Build Relationships 296 (2) Overview 298 (1) Database Marketing 298 (1) Building a Data Warehouse 299 (2) E-Mail and Internet Data 300 (1) Purchase and Communication Histories 300 (1) Personal Preference Profiles 300 (1) Customer Information Companies 301 (1) Geocoding 301 (1) Database Coding and Analysis 301 (2) Lifetime Value Analysis 301 (1) RFM Analysis 302 (1) Data Mining 303 (1) Database-Driven Marketing Communications 304 (3) Identification Codes 305 (1) Customer Profile Information 305 (1) In-Bound Telemarketing 305 (1) Trawling 306 (1) Lifetime Value Segments 306 (1) Database-Driven Marketing Programs 307 (5) Permission Marketing 307 (2) Frequency Programs 309 (2) Customer Relationship Management 311 (1) Direct Response Marketing 312 (1) Direct Mail 313 (1) Types of Lists 313 (1) Advantages of Direct Mail 314 (1) Disadvantages of Direct Mail 314 (1) Catalogs 314 (1) Direct Response Media 315 (1) Internet 315 (1) Alternative Media 315 (1) Telemarketing 316 (1) International Implications 316 (8) Sales Promotions 324 (30) Sales Promotions and More Hook Fans 324 (2) Overview 326 (1) Consumer Promotions 326 (1) Coupons 327 (3) Coupon Distribution 328 (1) Types of Coupons 328 (1) Problems with Coupons 329 (1) Premiums 330 (1) Types of Premiums 330 (1) Keys to Successful Premium Programs 331 (1) Contests and Sweepstakes 331 (2) Contests 332 (1) Sweepstakes 332 (1) Components of Prizes 332 (1) Goals of Contests and Sweepstakes 333 (1) Refunds and Rebates 333 (1) Sampling 334 (2) Types of Samples 335 (1) Benefits of Sampling 335 (1) Problems with Sampling 335 (1) Successful Sampling Programs 336 (1) Bonus Packs 336 (1) Types of Bonus Packs 336 (1) Benefits of Bonus Packs 336 (1) Problems with Bonus Packs 337 (1) Price-Offs 337 (1) Benefits of Price-Offs 337 (1) Problems with Price-Offs 338 (1) Overlays and Tie-Ins 338 (1) Planning for Consumer Promotions 338 (2) Trade Promotions 340 (7) Trade Allowances 340 (2) Trade Contests 342 (1) Trade Incentives 343 (2) Trade Shows 345 (2) Concerns with Trade Promotions 347 (1) International Implications 348 (6) Public Relations and Sponsorship Programs 354 (27) Everyone's Wild About Harry 354 (1) Overview 355 (1) Public Relations 356 (1) Internal Versus External Public Relations 356 (1) Public Relations Tools 356 (1) Public Relations Functions 357 (1) Identifying Stakeholders 357 (2) Internal Stakeholders 358 (1) External Stakeholders 358 (1) Assessing Corporate Reputation 359 (1) Auditing Corporate Social Responsibility 360 (1) Creating Positive Image-Building Activities 360 (4) Cause-Related Marketing 361 (2) Green Marketing and Pro-Environmental Activities 363 (1) Preventing or Reducing Image Damage 364 (4) Proactive Prevention Strategies 365 (1) Reactive Damage-Control Strategies 365 (3) Sponsorships 368 (2) Forms of Sponsorships 368 (1) Choosing Sponsorships 369 (1) Sponsorship Objectives 370 (1) Event Marketing 370 (3) Determining Objectives 371 (1) Matching the Event to Publics 371 (1) Promoting the Event 371 (1) Advertising at the Event 371 (1) Tracking Results 372 (1) Cross-Promotions 372 (1) International Implications 373 (8) PART 5 IMC ETHICS, REGULATION, AND EVALUATION 381 (57) Regulations and Ethical Concerns 382 (26) A Salty Situation 382 (1) Overview 383 (1) Marketing Communications Regulations 384 (6) Governmental Regulatory Agencies 384 (1) The Federal Trade Commission 385 (1) Unfair and Deceptive Marketing Practices 385 (1) Deception Versus Puffery 385 (1) Substantiation of Marketing Claims 386 (1) How Investigations Begin 387 (1) Consent Orders 388 (1) Administrative Complaints 388 (1) Courts and Legal Channels 388 (1) Corrective Advertising 389 (1) Trade Regulation Rulings 389 (1) Industry Oversight of Marketing Practices 390 (2) Council of Better Business Bureaus 390 (1) National Advertising Division 390 (1) National Advertising Review Board 391 (1) Children's Advertising Review Unit 391 (1) Ethics and Social Responsibility 392 (3) Ethics and Advertising 393 (1) Perpetuating Stereotypes 393 (1) Advertising Unsafe Products 394 (1) Offensive Advertisements 394 (1) Advertising to Children 395 (1) Marketing and Ethics 395 (2) Brand Infringement 395 (1) Medical Marketing and Advertising 396 (1) Gifts and Bribery in Business-to-Business Marketing Programs 396 (1) Internet Marketing: Spamming and Cookies 397 (1) Responding to Ethical Challenges 397 (2) Ethical Frameworks 398 (1) Social Responsibility 399 (1) Social Responsibility Perspectives 399 (1) Ethics Programs 400 (1) Ethics Training Programs 400 (1) Codes of Ethics 400 (1) Ethics Consulting Systems 401 (1) International Implications 401 (7) Evaluating an Integrated Marketing Program 408 (30) Pretesting for Effectiveness: The New High-Tech World of Advertising Design 408 (1) Overview 409 (1) Matching Methods with IMC Objectives 410 (1) Message Evaluations 411 (10) Concept Testing 412 (1) Copytesting 413 (1) Recall Tests 414 (2) Recognition Tests 416 (1) Attitude and Opinion Tests 417 (1) Emotional Reaction Tests 418 (1) Physiological Arousal Tests 419 (1) Persuasion Analysis 420 (1) Evaluation Criteria 421 (2) Behavioral Evaluations 423 (5) Sales and Response Rates 423 (2) Online Metrics 425 (1) Test Markets 426 (2) Purchase Simulation Tests 428 (1) Evaluating Public Relations Activities 428 (2) Evaluating the Overall IMC Program 430 (1) International Implications 431 (7) Name/Organization Index 438 (8) Subject Index 446…"