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Services marketing : managing the service value chain / por Bruhn, Manfred

Services marketing : people, technology, strategy / por Lovelock, Christopher H.

Service management : operations, strategy, information technology / por Fitzsimmons, James A.

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Service management: operations, strategy, information technology/ por Fitzsimmons, James A.

Services marketing / por Apte, Govind

Services marketing / por Apte, Govind

Service management : operations, strategy, and information technology / por Fitzsimmons, James A.

Managing service operations / por Hollins, Bill

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Services marketing : integrating customer focus across the firm / por Zeithaml, Valarie A.

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Enlace del recurso
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After industrial society? : the emerging self-service economy / por Gershuny, Jonathan