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Services marketing : managing the service value chain / por Bruhn, Manfred

Handbook of logistics and distribution management por Rushton, Alan

The handbook of logistics and distribution management por Rushton, Alan

Defying the limits : reaching new heights in customer relationship management

Services marketing : integrating customer focus across the firm / por Zeithaml, Valarie A.

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Customer services-marketing and the competitive environment/ por Mayall,Carol