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Industrial marketing по Dodge, H. Robert

Marketing today's academic library : a bold new approach to communicating with students / по Mathews, Brian

Advertising management / по Jethwaney, Jaishri N.

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Integrated advertising, promotion, and marketing communicaitons / по Clow Kenneth E.

Advertising and promotion : an integrated marketing communications perspective / по Belch, George E.

Marketing models по Lilien Gary L.

Spending advertising money : an introduction to media planning, media buying and the uses of media research / по Broadbent, Simon

Foundations of advertising : theory and practice по Chunawalla, S. A.

Manager's guide to marketing, advertising, and publicity / по Callen, Barry

Integrated advertising, promotion, and marketing communications по Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications по Clow, Kenneth E.

Contemporary advertising / по Arens, William F.

Common sense in advertising по Adams, Charles F.

Advertising /

The Commercial connection : advertising and the American mass media /

International handbook of advertising. по Dunn, S. Watson

Financial advertising and public relations по Biddlecombe, Peter

Assessing the effectiveness of advertising / по Lovell, Mark

Strategic advertising management / по Percy, Larry

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Management of international advertising : a marketing approach / по Peebles, Dean M.