Resultados da pesquisa

Industrial marketing Por Dodge, H. Robert

Marketing today's academic library : a bold new approach to communicating with students / Por Mathews, Brian

Advertising management / Por Jethwaney, Jaishri N.

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Integrated advertising, promotion, and marketing communicaitons / Por Clow Kenneth E.

Advertising and promotion : an integrated marketing communications perspective / Por Belch, George E.

Marketing models Por Lilien Gary L.

Spending advertising money : an introduction to media planning, media buying and the uses of media research / Por Broadbent, Simon

Foundations of advertising : theory and practice Por Chunawalla, S. A.

Manager's guide to marketing, advertising, and publicity / Por Callen, Barry

Integrated advertising, promotion, and marketing communications Por Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications Por Clow, Kenneth E.

Contemporary advertising / Por Arens, William F.

Common sense in advertising Por Adams, Charles F.

Advertising /

The Commercial connection : advertising and the American mass media /

International handbook of advertising. Por Dunn, S. Watson

Financial advertising and public relations Por Biddlecombe, Peter

Assessing the effectiveness of advertising / Por Lovell, Mark

Strategic advertising management / Por Percy, Larry

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Management of international advertising : a marketing approach / Por Peebles, Dean M.