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Industrial marketing par Dodge, H. Robert

Marketing today's academic library : a bold new approach to communicating with students / par Mathews, Brian

Advertising creative : strategy, copy, and design / par Altstiel, Tom

Integrated advertising, promotion, and marketing communications par Clow, Kenneth E.

Marketing communications /

Advertising and promotion : an integrated marketing communications perspective / par BELCH, George E.

Integrated advertising, promotion, and marketing : communicating in a digital world / par Mishra, Anubhav

Strategic advertising management / par Percy, Larry

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Manager's guide to marketing, advertising, and publicity / par Callen, Barry

Advertising principles and practice / par Wells William

Advertising management / par Jethwaney, Jaishri N.

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Integrated advertising, promotion, and marketing communicaitons / par Clow Kenneth E.

Advertising and promotion : an integrated marketing communications perspective / par Belch, George E.

Marketing models par Lilien Gary L.

Spending advertising money : an introduction to media planning, media buying and the uses of media research / par Broadbent, Simon

Foundations of advertising : theory and practice par Chunawalla, S. A.

Manager's guide to marketing, advertising, and publicity / par Callen, Barry

Integrated advertising, promotion, and marketing communications par Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications par Clow, Kenneth E.

Contemporary advertising / par Arens, William F.