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Industrial marketing por Dodge, H. Robert

Marketing today's academic library : a bold new approach to communicating with students / por Mathews, Brian

Advertising creative : strategy, copy, and design / por Altstiel, Tom

Integrated advertising, promotion, and marketing communications por Clow, Kenneth E.

Marketing communications /

Advertising and promotion : an integrated marketing communications perspective / por BELCH, George E.

Integrated advertising, promotion, and marketing : communicating in a digital world / por Mishra, Anubhav

Strategic advertising management / por Percy, Larry

Enlace del recurso

Manager's guide to marketing, advertising, and publicity / por Callen, Barry

Advertising principles and practice / por Wells William

Advertising management / por Jethwaney, Jaishri N.

Enlace del recurso

Integrated advertising, promotion, and marketing communicaitons / por Clow Kenneth E.

Advertising and promotion : an integrated marketing communications perspective / por Belch, George E.

Marketing models por Lilien Gary L.

Spending advertising money : an introduction to media planning, media buying and the uses of media research / por Broadbent, Simon

Foundations of advertising : theory and practice por Chunawalla, S. A.

Manager's guide to marketing, advertising, and publicity / por Callen, Barry

Integrated advertising, promotion, and marketing communications por Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications por Clow, Kenneth E.

Contemporary advertising / por Arens, William F.