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  1. 1
    Services marketing : managing the service value chain /

    Services marketing : managing the service value chain / 由 Bruhn, Manfred

    出版 2006
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  2. 2
    Service management : operations, strategy, information technology /

    Service management : operations, strategy, information technology / 由 Fitzsimmons, James A.

    出版 2008
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  3. 3
    Service management : strategy and leadership in service businesses /

    Service management : strategy and leadership in service businesses / 由 Normann, Richard

    出版 1984
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  4. 4
    Services marketing /

    Services marketing / 由 Apte, Govind

    出版 2004
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  5. 5
    Service management : operations, strategy, and information technology /

    Service management : operations, strategy, and information technology / 由 Fitzsimmons, James A.

    出版 2004
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  6. 6
    Managing service operations /

    Managing service operations / 由 Hollins, Bill

    出版 2006
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  7. 7
    Services marketing : integrating customer focus across the firm /

    Services marketing : integrating customer focus across the firm / 由 Zeithaml, Valarie A.

    出版 2006
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  8. 8
    After industrial society? : the emerging self-service economy /

    After industrial society? : the emerging self-service economy / 由 Gershuny, Jonathan

    出版 1978
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