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  1. 1
    Marketing : creating value for customers /

    Marketing : creating value for customers / 由 Churchill, Gilbert A.

    出版 1995
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    Marketing communications : engagements, strategies and practice

    Marketing communications : engagements, strategies and practice

    出版 2006
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    Services marketing : Integrating customer focus across the firm

    Services marketing : Integrating customer focus across the firm 由 Zeithaml, Valarie A.

    出版 2003
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