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    The Definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives

    The Definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives by Hatton, Angela

    Published 2000
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    Essentials of marketing : a marketing strategy planning approach

    Essentials of marketing : a marketing strategy planning approach by Perreault, William D.

    Published 2008
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