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Customer centricity : focus on the right customers for strategic advantage / por Fader, Peter S.

Meeting customer needs por SMITH, I. (Author)

Customer-centric marketing : build relationships, create advocates and influence your customers / por Cundari, Aldo

The customer centricity playbook : implement a winning strategy driven by customer lifetime value por FADER, P.

Social customer relationship management (Social-CRM) in the era of Web 4.0 por AMMARI, N. B. (Author)

Empowering the customer : the citizen in public sector reform / por Ayeni, Victor

The loyalty effect : the hidden force behind growth, profits, and lasting value / por Reichheld, Frederick F.

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Relationship marketing : management of customer relationships / por Bruhn, Manfred

CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / por Greenberg, Paul

Defying the limits : reaching new heights in customer relationship management

Marketing / A customer-centric approach por Sommers Montrose S.

The freedom economy : gaining the M-commerce edge in the era of the wireless Internet / por Keen, Peter G. W.

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