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  1. 1
    Marketing plans : how to prepare them, how to use them /

    Marketing plans : how to prepare them, how to use them / 由 McDonald, Malcolm

    出版 1999
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  2. 2
    Advertising and promotion : an integrated marketing communications perspective /

    Advertising and promotion : an integrated marketing communications perspective / 由 Belch, George E.

    出版 2004
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  3. 3
    The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /

    The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / 由 Moeller, Leslie H.

    出版 2009
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  4. 4
    Retail marketing plans : how to prepare them, how to use them /

    Retail marketing plans : how to prepare them, how to use them / 由 McDonald, Malcolm

    出版 1993
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  5. 5
    Essential of marketing communications /

    Essential of marketing communications / 由 Jim Blythe

    出版 2003
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  6. 6
    Essential of marketing communications /

    Essential of marketing communications / 由 Jim Blythe

    出版 2003
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  7. 7
    Integrated advertising, promotion, and marketing communications

    Integrated advertising, promotion, and marketing communications 由 Clow, Kenneth E.

    出版 2007
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  8. 8
    Integrated advertising, promotion, and marketing communications

    Integrated advertising, promotion, and marketing communications 由 Clow, Kenneth E.

    出版 2010
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  9. 9
    Strategic advertising management /

    Strategic advertising management / 由 Percy, Larry

    出版 2009
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  10. 10
    Advertising communications & promotion management /

    Advertising communications & promotion management / 由 Rossiter, John R.

    出版 1997
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