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    Spending advertising money : an introduction to media planning, media buying and the uses of media research /

    Spending advertising money : an introduction to media planning, media buying and the uses of media research / 由 Broadbent, Simon

    出版 1975
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    Media planning /

    Media planning / 由 Adams, James R.

    出版 1977
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  3. 3
    Advertising media planning /

    Advertising media planning / 由 Sissors Jack Zanville

    出版 1976
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