An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited

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A dissertation submitted in partial fulfilment of the requirements for award of the Degree of Master of Business Administration (MBA) of Mzumbe University

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Dettagli Bibliografici
Autore principale:	Abdalla, Zainab.S
Natura:	Tesi
Lingua:	inglese
Pubblicazione:	Mzumbe University 2024
Soggetti:	customer loyalty customer satisfaction Bank performance Customer Relationship
Accesso online:	http://hdl.handle.net/11192/657 https://scholar.mzumbe.ac.tz/handle/123456789/873
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