Systematic review on mobile technology in marketing academic libraries in developing countries
A research paper submitted to the journal of library administration
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| Natura: | Articolo |
| Lingua: | inglese |
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Journal of library administration
2024
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| Accesso online: | https://doi.org/10.1080/01930826.2023.2287941 https://www.tandfonline.com/loi/wjla20 https://scholar.mzumbe.ac.tz/handle/123456789/584 |
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| _version_ | 1835205597336698880 |
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| author | Mwilongo, Kardo Joseph |
| author_facet | Mwilongo, Kardo Joseph |
| author_sort | Mwilongo, Kardo Joseph |
| collection | DSpace |
| description | A research paper submitted to the journal of library administration |
| format | Article |
| id | oai:null:123456789-584 |
| institution | Mzumbe University |
| language | English |
| publishDate | 2024 |
| publisher | Journal of library administration |
| record_format | dspace |
| spelling | oai:null:123456789-5842024-04-14T12:25:47Z Systematic review on mobile technology in marketing academic libraries in developing countries Mwilongo, Kardo Joseph Academic libraries mobile technology social media systematic review developing countries A research paper submitted to the journal of library administration The paper investigated the usage of mobile technology in marketing academic libraries in developing countries. The main purpose, apart from awareness, is to look at how researchers are studying mobile technology in marketing academic libraries, what are the current issues investigated and what has to be the direction of the topic globally. The paper employed 23 research papers for systematic review. The findings reveal that academic libraries are aware of mobile technology and use it at various levels for academic library promotion, visibility, and teaching and learning. Factors influencing the use of mobile technology in marketing academic libraries were identified and further noted that little has been studied regarding mobile technology in marketing academic libraries and its performance in developing countries. Private 2024-04-14T12:25:45Z 2024-04-14T12:25:45Z 2024 Article APA https://doi.org/10.1080/01930826.2023.2287941 https://www.tandfonline.com/loi/wjla20 https://scholar.mzumbe.ac.tz/handle/123456789/584 en application/pdf Journal of library administration |
| spellingShingle | Academic libraries mobile technology social media systematic review developing countries Mwilongo, Kardo Joseph Systematic review on mobile technology in marketing academic libraries in developing countries |
| title | Systematic review on mobile technology in marketing academic libraries in developing countries |
| title_full | Systematic review on mobile technology in marketing academic libraries in developing countries |
| title_fullStr | Systematic review on mobile technology in marketing academic libraries in developing countries |
| title_full_unstemmed | Systematic review on mobile technology in marketing academic libraries in developing countries |
| title_short | Systematic review on mobile technology in marketing academic libraries in developing countries |
| title_sort | systematic review on mobile technology in marketing academic libraries in developing countries |
| topic | Academic libraries mobile technology social media systematic review developing countries |
| url | https://doi.org/10.1080/01930826.2023.2287941 https://www.tandfonline.com/loi/wjla20 https://scholar.mzumbe.ac.tz/handle/123456789/584 |
| work_keys_str_mv | AT mwilongokardojoseph systematicreviewonmobiletechnologyinmarketingacademiclibrariesindevelopingcountries |