Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company

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A dissertation submitted to partial fulfillment of the requirements for award of of the degree of Master's of Business Administration in Corporate Management (MBA-CM) of Mzumbe University

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Detalhes bibliográficos
Autor principal:	Mageni, Joseph
Formato:	Thesis
Idioma:	inglês
Publicado em:	Mzumbe University 2025
Assuntos:	Branding on consumers’ Nyanza bottling Soft drinks in Tanzania
Acesso em linha:	https://scholar.mzumbe.ac.tz/handle/123456789/1854
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