Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company

Mostrar otras versiones (1)

A dissertation submitted to partial fulfillment of the requirements for award of of the degree of Master's of Business Administration in Corporate Management (MBA-CM) of Mzumbe University

Guardado en:

Detalles Bibliográficos
Autor principal:	Mageni, Joseph
Formato:	Tesis
Lenguaje:	inglés
Publicado:	Mzumbe University 2025
Materias:	Branding on consumers’ Nyanza bottling Soft drinks in Tanzania
Acceso en línea:	https://scholar.mzumbe.ac.tz/handle/123456789/1854
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
por: Mageni, Joseph
Publicado: (2025)

The role of packaging and its impact on consumers’ preferences: A case of Azam soft drinks products, Dar es salaam
por: Mwisho, Mwella, A.
Publicado: (2025)

The role of packaging and its impact on consumers’ preferences: A case of Azam soft drinks products, Dar es salaam
por: Mwisho, Mwella, A.
Publicado: (2025)

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
por: Mwambusi, Rose Lwitiko
Publicado: (2024)

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
por: Mwambusi, Rose Lwitiko
Publicado: (2024)

Effects of leadership styles on the performance of soft drink industry: A case of Zanzibar Bottlers Company limited
por: Khamis, Mbarouk Khamis
Publicado: (2024)

Effects of leadership styles on the performance of soft drink industry: A case of Zanzibar Bottlers Company limited
por: Khamis, Mbarouk Khamis
Publicado: (2024)

Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.
por: Kyeju, Diana
Publicado: (2024)

Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.
por: Kyeju, Diana
Publicado: (2024)

Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region
por: Komwihangilo, Auson J
Publicado: (2024)

Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region
por: Komwihangilo, Auson J
Publicado: (2024)

Brand management /
Publicado: (2010)

Understanding brands : creating success
por: Cherton, Peter
Publicado: (2006)

Global brand strategy : Unlocking brand potential across countries, cultures & markets
por: Van Gelder, Sicco
Publicado: (2004)

Building brand identity : a strategy for success in a hostile marketplace /
por: Upshaw, Lynn B.
Publicado: (1995)

Strategic brand management : a European perspective /
por: Keller, Kevin Lane
Publicado: (2012)

Strategic brand management : building, measuring, and managing brand equity
por: Keller, Kevin Lane
Publicado: (2008)

Understanding brands /
por: Cheverton, Peter
Publicado: (2006)

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
por: Mwakalukwa,Tulinagwe .
Publicado: (2024)

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
por: Mwakalukwa,Tulinagwe .
Publicado: (2024)

Assessment of the factors influencing consumer buying decision of mobile phone brands: A survey study among university students
por: Zephania, Glory
Publicado: (2024)

Assessment of the factors influencing consumer buying decision of mobile phone brands: A survey study among university students
por: Zephania, Glory
Publicado: (2024)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
por: Bee, Filomena Faustine
Publicado: (2024)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
por: Bee, Filomena Faustine
Publicado: (2024)

Consumer behavior : buying, having, and being /
por: Solomon, Michael R.
Publicado: (2011)

Strategic brand management : a European perspective /
por: Keller, Kevin Lane
Publicado: (2008)

IMC : using advertising and promotion to build brands
por: Duncan Tom
Publicado: (2002)

Soft skills as a problem and a purpose for Tanzanian industry: Views of graduates
por: Mutalemwa, Darlene, et al.
Publicado: (2024)

Soft skills as a problem and a purpose for Tanzanian industry: Views of graduates
por: Mutalemwa, Darlene, et al.
Publicado: (2024)

Consumer behavior : Buying, having, and being /
por: Solomon, Michael R
Publicado: (2009)

The consumer interest : dimensions and policy implications /
por: Forbes, J. D.
Publicado: (1987)

The unmanageable consumer /
por: Gabriel, Yiannis
Publicado: (2006)

Consumer protection law : provisions and procedure
por: Chaudhary, Ram Naresh Prasad
Publicado: (2006)

Brands, trademarks, and advertising /
por: Ryder, Rodney D.
Publicado: (2003)

Consumer behavior/
por: Schiffman, Leon G.
Publicado: (2008)

Consumer perspectives towards buying green products: A survey of food sector in Tanga Municipality
por: Uhagile, Glory T
Publicado: (2024)

Consumer perspectives towards buying green products: A survey of food sector in Tanga Municipality
por: Uhagile, Glory T
Publicado: (2024)

Consumer protection : law and practice
por: Jain, N. K
Publicado: (2008)

Consumer Law in nutshell
por: Silberstein, Sandra
Publicado: (2007)

Advances in consumer research
Publicado: (2003)