The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited

Show other versions (1)

A dissertation submitted in partial fulfillment of the requirements for the degree of Master of Business Management in Corporate Management (MBA-CM) of Mzumbe University

Na minha lista:

Detalhes bibliográficos
Autor principal:	Mbaga, Mwedady Hemedi
Formato:	Thesis
Idioma:	inglês
Publicado em:	Mzumbe University 2024
Assuntos:	Sales promotion Consumer buying behavior Beer industry-Tanzania TBL products
Acesso em linha:	https://scholar.mzumbe.ac.tz/handle/123456789/1817
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
Por: Mbaga, Mwedady Hemedi
Publicado em: (2024)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
Por: Bee, Filomena Faustine
Publicado em: (2024)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
Por: Bee, Filomena Faustine
Publicado em: (2024)

Promotion management /
Por: Burnett, John J.
Publicado em: (1993)

Consumer sales law
Por: Macleod, John
Publicado em: (2002)

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
Por: Ngowi, Anthony R.
Publicado em: (2024)

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
Por: Ngowi, Anthony R.
Publicado em: (2024)

Buying and selling private companies and businesses
Por: Beswick, Simon
Publicado em: (1996)

Advertising and promotion : an integrated marketing communications perspective /
Por: Belch, George E.
Publicado em: (2004)

Advertising communications & promotion management /
Por: Rossiter, John R.
Publicado em: (1997)

Sale of goods
Por: Atiyah, P. S.
Publicado em: (2005)

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
Por: Mwakalukwa,Tulinagwe .
Publicado em: (2024)

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
Por: Mwakalukwa,Tulinagwe .
Publicado em: (2024)

Contribution of advertising on sales improvement: The case of Zanzibar bottlers limited
Por: Suleiman, Yahya Salum
Publicado em: (2024)

Contribution of advertising on sales improvement: The case of Zanzibar bottlers limited
Por: Suleiman, Yahya Salum
Publicado em: (2024)

Health promotion and community action for health in developing countries
Por: Dhillon, H. S.
Publicado em: (1994)

Consumer behaviour : a European perspective /
Por: Solomon, Michael R.
Publicado em: (2002)

Sales force management
Por: Churchill, Gilbert A.
Publicado em: (2000)

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
Por: Mwambusi, Rose Lwitiko
Publicado em: (2024)

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
Por: Mwambusi, Rose Lwitiko
Publicado em: (2024)

Consumer behavior : buying, having, and being /
Por: Solomon, Michael R.
Publicado em: (2011)

Sales management : people and profit /
Por: Comer, James M.
Publicado em: (1991)

The sale of goods /
Por: Atiyah, P. S.
Publicado em: (1985)

Sales force management /
Por: Churchill, Gilbert A.
Publicado em: (1997)

Managing the sales function /
Por: Stroh, Thomas F.
Publicado em: (1978)

The hand book of field marketing : A complete guide understanding and outsoucing face -to-face direct marketing /
Por: William Alison
Publicado em: (2008)

Management of a sales force /
Por: Spiro, Rosann L.
Publicado em: (2008)

Sales force management : planning, implementation, and control /
Por: Churchill, Gilbert A.
Publicado em: (1985)

Sales management demystified : a self-teaching guide /
Por: Calvin, Robert J.
Publicado em: (2007)

Consumer behavior : Buying, having, and being /
Por: Solomon, Michael R
Publicado em: (2009)

Law of sale of goods : an exhaustive commentary on the sale of goods Act, 1930
Por: Ramanatha Aiyar, Pinayur
Publicado em: (2010)

Professional sales management /
Por: Anderson, Rolph E.
Publicado em: (1992)

Selling and sales management
Por: Jobber, David
Publicado em: (2003)

The consumer interest : dimensions and policy implications /
Por: Forbes, J. D.
Publicado em: (1987)

The sale of goods
Por: Bridge, M. G.
Publicado em: (1997)

The international sale of goods : law and practice /
Por: Bridge, M. G.
Publicado em: (1999)

Churchill/Ford/Walker's sales force management /
Por: Johnston, Mark W.
Publicado em: (2011)

The complete field sales program
Por: Carney, Gerard J.
Publicado em: (1973)

The unmanageable consumer /
Por: Gabriel, Yiannis
Publicado em: (2006)

Research methods in health promotion /
Publicado em: (2006)