The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited

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A dissertation submitted in partial fulfillment of the requirements for the degree of Master of Business Management in Corporate Management (MBA-CM) of Mzumbe University

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Detalles Bibliográficos
Autor principal: Mbaga, Mwedady Hemedi
Formato: Tesis
Lenguaje:inglés
Publicado: Mzumbe University 2024
Materias:
Sales promotion
Consumer buying behavior
Beer industry-Tanzania
TBL products
Acceso en línea:https://scholar.mzumbe.ac.tz/handle/123456789/1817
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