Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region

Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region

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A dissertation submitted to Mzumbe University as a partial fulfilment of the requirements for the award of the Degree of Master of Business Administration in Corporate Management (MBA - CM) of Mzumbe University,

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Detalles Bibliográficos
Autor principal:	Komwihangilo, Auson J
Formato:	Tesis
Lenguaje:	inglés
Publicado:	Mzumbe University 2024
Materias:	Consumer choice Price Youth consumers Brand image
Acceso en línea:	https://scholar.mzumbe.ac.tz/handle/123456789/1800
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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