Service quality and brand loyalty in the telecommunication industry: A case study of Tigo and Vodacom,

A dissertation submitted to Mzumbe University Dar es salaam Campus College in partial fulfillment of the requirements for the award of the degree of Masters of Science in Marketing Management (MSc-MKT) of Mzumbe University.

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书目详细资料
主要作者: Mwinchumu, Farida
格式: Thesis
语言:英语
出版: Mzumbe University 2024
主题:
在线阅读:https://scholar.mzumbe.ac.tz/handle/123456789/1742
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