Service quality and brand loyalty in the telecommunication industry: A case study of Tigo and Vodacom,

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A dissertation submitted to Mzumbe University Dar es salaam Campus College in partial fulfillment of the requirements for the award of the degree of Masters of Science in Marketing Management (MSc-MKT) of Mzumbe University.

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Detalles Bibliográficos
Autor principal:	Mwinchumu, Farida
Formato:	Tesis
Lenguaje:	inglés
Publicado:	Mzumbe University 2024
Materias:	Service quality Brand loyality Telecommunication industry Customer loyality
Acceso en línea:	https://scholar.mzumbe.ac.tz/handle/123456789/1742
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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