Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro

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Dissertation submitted to the School of Business as a partial fulfilment of the requirements for award of the Degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University.

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Detalhes bibliográficos
Autor principal:	Bee, Filomena Faustine
Formato:	Thesis
Idioma:	inglês
Publicado em:	Mzumbe University 2024
Assuntos:	Advertisement Consumer's Buying behavior Consumer behavior
Acesso em linha:	https://scholar.mzumbe.ac.tz/handle/123456789/1659
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