Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
Dissertation submitted to the School of Business as a partial fulfilment of the requirements for award of the Degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University.
Enregistré dans:
Auteur principal: | Bee, Filomena Faustine |
---|---|
Format: | Thèse |
Langue: | anglais |
Publié: |
Mzumbe University
2024
|
Sujets: | |
Accès en ligne: | https://scholar.mzumbe.ac.tz/handle/123456789/1659 |
Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Documents similaires
Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
par: Bee, Filomena Faustine
Publié: (2024)
par: Bee, Filomena Faustine
Publié: (2024)
The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
par: Ngowi, Anthony R.
Publié: (2024)
par: Ngowi, Anthony R.
Publié: (2024)
The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
par: Ngowi, Anthony R.
Publié: (2024)
par: Ngowi, Anthony R.
Publié: (2024)
The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
par: Mbaga, Mwedady Hemedi
Publié: (2024)
par: Mbaga, Mwedady Hemedi
Publié: (2024)
The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
par: Mbaga, Mwedady Hemedi
Publié: (2024)
par: Mbaga, Mwedady Hemedi
Publié: (2024)
Consumer behavior : buying, having, and being /
par: Solomon, Michael R.
Publié: (2011)
par: Solomon, Michael R.
Publié: (2011)
Consumer behaviour : a European perspective /
par: Solomon, Michael R.
Publié: (2002)
par: Solomon, Michael R.
Publié: (2002)
The unmanageable consumer /
par: Gabriel, Yiannis
Publié: (2006)
par: Gabriel, Yiannis
Publié: (2006)
Consumer behavior : Buying, having, and being /
par: Solomon, Michael R
Publié: (2009)
par: Solomon, Michael R
Publié: (2009)
Contemporary cases in consumer behavior /
par: Blackwell, Roger D.
Publié: (1977)
par: Blackwell, Roger D.
Publié: (1977)
Consumer behavior and managerial decision making /
par: Kardes, Frank R.
Publié: (2002)
par: Kardes, Frank R.
Publié: (2002)
The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network
par: Njawa, Junior John
Publié: (2024)
par: Njawa, Junior John
Publié: (2024)
The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network
par: Njawa, Junior John
Publié: (2024)
par: Njawa, Junior John
Publié: (2024)
Consumer behavior /
par: Schiffman, Leon G.
Publié: (2000)
par: Schiffman, Leon G.
Publié: (2000)
Consumer behavior /
par: Schiffman, Leon G.
Publié: (1991)
par: Schiffman, Leon G.
Publié: (1991)
Perspectives in consumer behavior /
par: Kassarjian Harold H.
Publié: (1991)
par: Kassarjian Harold H.
Publié: (1991)
Effective advertising : understanding when, how, and why advertising works
par: Tellis, Gerard J.
Publié: (2004)
par: Tellis, Gerard J.
Publié: (2004)
Service marketing : People, Technology, Strategy /
par: Lovelock, Christopher
Publié: (2006)
par: Lovelock, Christopher
Publié: (2006)
The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
par: Mwambusi, Rose Lwitiko
Publié: (2024)
par: Mwambusi, Rose Lwitiko
Publié: (2024)
The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
par: Mwambusi, Rose Lwitiko
Publié: (2024)
par: Mwambusi, Rose Lwitiko
Publié: (2024)
Consumer behavior in Asia /
par: Schütte, Hellmut
Publié: (1998)
par: Schütte, Hellmut
Publié: (1998)
The consumer interest : dimensions and policy implications /
par: Forbes, J. D.
Publié: (1987)
par: Forbes, J. D.
Publié: (1987)
Marketing practices and principles /
Publié: (1995)
Publié: (1995)
Consumer protection law : provisions and procedure
par: Chaudhary, Ram Naresh Prasad
Publié: (2006)
par: Chaudhary, Ram Naresh Prasad
Publié: (2006)
Consumer behavior/
par: Schiffman, Leon G.
Publié: (2008)
par: Schiffman, Leon G.
Publié: (2008)
Instructor's manual to accompany Microeconomics : theory and application
par: Salvatore, Dominick
Publié: (2003)
par: Salvatore, Dominick
Publié: (2003)
Consumer perspectives towards buying green products: A survey of food sector in Tanga Municipality
par: Uhagile, Glory T
Publié: (2024)
par: Uhagile, Glory T
Publié: (2024)
Consumer perspectives towards buying green products: A survey of food sector in Tanga Municipality
par: Uhagile, Glory T
Publié: (2024)
par: Uhagile, Glory T
Publié: (2024)
Consumer protection : law and practice
par: Jain, N. K
Publié: (2008)
par: Jain, N. K
Publié: (2008)
Consumer Law in nutshell
par: Silberstein, Sandra
Publié: (2007)
par: Silberstein, Sandra
Publié: (2007)
Advances in consumer research
Publié: (2003)
Publié: (2003)
Microeconomics and behavior /
par: Frank, Robert H.
Publié: (2008)
par: Frank, Robert H.
Publié: (2008)
Consumer protection law
par: Myneni, S. R.
Publié: (2010)
par: Myneni, S. R.
Publié: (2010)
Consumer law in a nutshell /
par: Epstein, David G.
Publié: (1981)
par: Epstein, David G.
Publié: (1981)
Consumer sales law
par: Macleod, John
Publié: (2002)
par: Macleod, John
Publié: (2002)
Buying and selling private companies and businesses
par: Beswick, Simon
Publié: (1996)
par: Beswick, Simon
Publié: (1996)
Assessing the effectiveness of advertising /
par: Lovell, Mark
Publié: (1975)
par: Lovell, Mark
Publié: (1975)
Principles of economics
par: Dwivedi, D. N.
Publié: (1985)
par: Dwivedi, D. N.
Publié: (1985)
Effective advertising : understanding when, how and why advertising works/
par: Tellis, Gerald J.
Publié: (2006)
par: Tellis, Gerald J.
Publié: (2006)
Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
par: Mageni, Joseph
Publié: (2025)
par: Mageni, Joseph
Publié: (2025)
Documents similaires
-
Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
par: Bee, Filomena Faustine
Publié: (2024) -
The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
par: Ngowi, Anthony R.
Publié: (2024) -
The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
par: Ngowi, Anthony R.
Publié: (2024) -
The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
par: Mbaga, Mwedady Hemedi
Publié: (2024) -
The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
par: Mbaga, Mwedady Hemedi
Publié: (2024)