Effectiveness of the implementation of corporate social responsibility competitive strategy in banking performance: A case study of CRDB bank PLC Moshi town branch
A research report submitted to Mzumbe University as a Partial/Fulfillment of Requirements for the Award of Masters of Business Administration in Corporate Management of Mzumbe University
Сохранить в:
| Главный автор: | |
|---|---|
| Формат: | Диссертация |
| Язык: | английский |
| Опубликовано: |
Mzumbe University
2024
|
| Предметы: | |
| Online-ссылка: | https://scholar.mzumbe.ac.tz/handle/123456789/1618 |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|
| _version_ | 1835205596942434304 |
|---|---|
| author | Swai, Aika B |
| author_facet | Swai, Aika B |
| author_sort | Swai, Aika B |
| collection | DSpace |
| description | A research report submitted to Mzumbe University as a Partial/Fulfillment of Requirements for the Award of Masters of Business Administration in Corporate Management of Mzumbe University |
| format | Thesis |
| id | oai:null:123456789-1618 |
| institution | Mzumbe University |
| language | English |
| publishDate | 2024 |
| publisher | Mzumbe University |
| record_format | dspace |
| spelling | oai:null:123456789-16182024-10-31T10:07:53Z Effectiveness of the implementation of corporate social responsibility competitive strategy in banking performance: A case study of CRDB bank PLC Moshi town branch Swai, Aika B Corporate Social Responsibility CSR-Government policies CSR competitive strategies Banking Performance-CRDB A research report submitted to Mzumbe University as a Partial/Fulfillment of Requirements for the Award of Masters of Business Administration in Corporate Management of Mzumbe University The business environment has changed due to government policies, technological changes, economic integration, new firms entering the market and so much more making Corporate Social Responsibility among the major competitive weapons used by the organizations to excel. This influenced the researcher to study the effectiveness of the implementation of corporate social responsibility competitive strategy in banking performance specifically, to identify the strategies used by banks in implementing CSR, assess the effectiveness of the implemented CSR competitive strategies in CRDB performance and find out the challenges facing the implementation of CSR as a competitive strategy in CRDB performance. Due to time constraints and need of detailed information the researcher adopted case study design with the CRDB Moshi town branch being the area of study. Simple random sampling and purposive sampling were the sampling techniques in the identification of few elements under study to represent the entire population. Both primary and secondary data collection methods were used and the samples of 96 respondents were studied to accomplish the task. Interview was contacted to the branch and line managers and beneficiaries while questionnaires were provided to the rest of the staffs and bank customers. From the findings, strategies used by the bank in implementing CSR are corporate charitable donations, social development projects, voluntary schemes for staffs, environmental conservation and effectiveness of their implementation was measured against various bank performance indicators. Generally, according to the findings, implementation of CSR competitive strategy has a positive influence in the performance of banks. Moreover recommendations were made according to what the researcher observed from her study which involved establishment of sound and applicable CSR policies, avoiding projects of self interests especially by the top management, disclosing the budget set aside for CSR by the organization and so much more Private 2024-10-31T10:07:50Z 2024-10-31T10:07:50Z 2014 Thesis APA https://scholar.mzumbe.ac.tz/handle/123456789/1618 en application/pdf Mzumbe University |
| spellingShingle | Corporate Social Responsibility CSR-Government policies CSR competitive strategies Banking Performance-CRDB Swai, Aika B Effectiveness of the implementation of corporate social responsibility competitive strategy in banking performance: A case study of CRDB bank PLC Moshi town branch |
| title | Effectiveness of the implementation of corporate social responsibility competitive strategy in banking performance: A case study of CRDB bank PLC Moshi town branch |
| title_full | Effectiveness of the implementation of corporate social responsibility competitive strategy in banking performance: A case study of CRDB bank PLC Moshi town branch |
| title_fullStr | Effectiveness of the implementation of corporate social responsibility competitive strategy in banking performance: A case study of CRDB bank PLC Moshi town branch |
| title_full_unstemmed | Effectiveness of the implementation of corporate social responsibility competitive strategy in banking performance: A case study of CRDB bank PLC Moshi town branch |
| title_short | Effectiveness of the implementation of corporate social responsibility competitive strategy in banking performance: A case study of CRDB bank PLC Moshi town branch |
| title_sort | effectiveness of the implementation of corporate social responsibility competitive strategy in banking performance a case study of crdb bank plc moshi town branch |
| topic | Corporate Social Responsibility CSR-Government policies CSR competitive strategies Banking Performance-CRDB |
| url | https://scholar.mzumbe.ac.tz/handle/123456789/1618 |
| work_keys_str_mv | AT swaiaikab effectivenessoftheimplementationofcorporatesocialresponsibilitycompetitivestrategyinbankingperformanceacasestudyofcrdbbankplcmoshitownbranch |