Effectiveness of word of mouth marketing in company’s sales performance in the fast food industry: The case of chef’s pride – restaurant Dar es salaam

Effectiveness of word of mouth marketing in company’s sales performance in the fast food industry: The case of chef’s pride – restaurant Dar es salaam

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A dissertation submitted to Mzumbe University in partial fulfillment of the requirement for the award of Master of Business Administration in Corporate Management (MBA-CM) Mzumbe University

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Detalhes bibliográficos
Autor principal:	Ndutu, Fatuma
Formato:	Thesis
Idioma:	inglês
Publicado em:	Mzumbe University 2024
Assuntos:	Fast food industry Marketing in Campany sales Investiment in Mass media Word of Mouth Markerting
Acesso em linha:	https://scholar.mzumbe.ac.tz/handle/123456789/1612
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

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