Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.

Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.

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A dissertation submitted to Mzumbe University as partial fulfillment of the requirements of award of Masters Degree of Business Administration in Corporate Management (MBA-CM) of Mzumbe University

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Detalhes bibliográficos
Autor principal:	Kyeju, Diana
Formato:	Thesis
Idioma:	inglês
Publicado em:	Mzumbe university 2024
Assuntos:	Customer's preference Bottling products Customers purchase decision Social Factors
Acesso em linha:	https://scholar.mzumbe.ac.tz/handle/123456789/1610
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

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