Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.

Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.

Mostrar otras versiones (1)

A dissertation submitted to Mzumbe University as partial fulfillment of the requirements of award of Masters Degree of Business Administration in Corporate Management (MBA-CM) of Mzumbe University

Guardado en:

Detalles Bibliográficos
Autor principal:	Kyeju, Diana
Formato:	Tesis
Lenguaje:	inglés
Publicado:	Mzumbe university 2024
Materias:	Customer's preference Bottling products Customers purchase decision Social Factors
Acceso en línea:	https://scholar.mzumbe.ac.tz/handle/123456789/1610
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares

Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.
por: Kyeju, Diana
Publicado: (2024)

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
por: Mwakalukwa,Tulinagwe .
Publicado: (2024)

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
por: Mwakalukwa,Tulinagwe .
Publicado: (2024)

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
por: Mageni, Joseph
Publicado: (2025)

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
por: Mageni, Joseph
Publicado: (2025)

The contribution of service quality to customer’s retention in social security schemes : A case of NSSF Mbeya.
por: Hamisi, Musa
Publicado: (2024)

The contribution of service quality to customer’s retention in social security schemes : A case of NSSF Mbeya.
por: Hamisi, Musa
Publicado: (2024)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
por: Mashingia, Neema N.J
Publicado: (2024)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
por: Mashingia, Neema N.J
Publicado: (2024)

Customer relationship management : concepts, applications and technologies
por: PRIOR, D. D. (Author)
Publicado: (2024)

Customer services : skills for success /
por: Lucas, Robert
Publicado: (2012)

Customer services : skills for success /
por: Lucas, Robert
Publicado: (2023)

Customer centricity : focus on the right customers for strategic advantage /
por: Fader, Peter S.
Publicado: (2020)

Meeting customer needs
por: SMITH, I. (Author)
Publicado: (2003)

Customer relationship management
por: SHANTHI, R. (Author)
Publicado: (2013)

An assessment of the impact of integrated Logistics system of healthcare commodities on customer satisfaction in Tanzanian health system: A case of primary healthcare facilities in Ilemela Municipal Council, Mwanza Region
por: Eric, Shoo Ainea
Publicado: (2024)

An assessment of the impact of integrated Logistics system of healthcare commodities on customer satisfaction in Tanzanian health system: A case of primary healthcare facilities in Ilemela Municipal Council, Mwanza Region
por: Eric, Shoo Ainea
Publicado: (2024)

Customer Relationship Management/
por: RAI, C.P
Publicado: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
por: Abdalla, Zainab.S
Publicado: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
por: Abdalla, Zainab.S
Publicado: (2024)

The impact of customer retention strategies to the performance of dairy industry in Tanzania: A survey study of dairy producers companies of southern highland in Tanzania
por: Hemedi, Kalezi
Publicado: (2024)

The impact of customer retention strategies to the performance of dairy industry in Tanzania: A survey study of dairy producers companies of southern highland in Tanzania
por: Hemedi, Kalezi
Publicado: (2024)

Effect of service quality and customer satisfaction on Customer loyalty: A case of NSSF Tanga city
por: Masika, Emmanuel Julian
Publicado: (2024)

Effect of service quality and customer satisfaction on Customer loyalty: A case of NSSF Tanga city
por: Masika, Emmanuel Julian
Publicado: (2024)

Effects of decision synchronization on trust in collaborative networks
por: Daudi, Morice, et al.
Publicado: (2024)

Effects of decision synchronization on trust in collaborative networks
por: Daudi, Morice, et al.
Publicado: (2024)

Effectiveness of customer care in influencing performance in financial institutions in Tanzania: A case of NMB PLC Wami branch Morogoro
por: Mduma, Esther M.
Publicado: (2024)

Effectiveness of customer care in influencing performance in financial institutions in Tanzania: A case of NMB PLC Wami branch Morogoro
por: Mduma, Esther M.
Publicado: (2024)

The effect of price fairness and customer service on customer satisfaction :The case of mobile phone users of Tanga city
por: Mlekwa, Moses Denis
Publicado: (2024)

The effect of price fairness and customer service on customer satisfaction :The case of mobile phone users of Tanga city
por: Mlekwa, Moses Denis
Publicado: (2024)

Customer services-marketing and the competitive environment/
por: Mayall,Carol
Publicado: (1992)

Customer relationship management : how to turn a good business int great one
por: Robert-Phelps Graham
Publicado: (1998)

Relationship marketing : management of customer relationships /
por: Bruhn, Manfred
Publicado: (2003)

The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank
por: Richard E. Ollotu,
Publicado: (2024)

The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank
por: Richard E. Ollotu,
Publicado: (2024)

The customer centricity playbook : implement a winning strategy driven by customer lifetime value
por: FADER, P.
Publicado: (2018)

The service culture handbook : a step-by-step guide to getting your employees obsessed with customer service
por: Toister, Jeff
Publicado: (2017)

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)
por: Kazula, Lameck Zacharia
Publicado: (2024)

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)
por: Kazula, Lameck Zacharia
Publicado: (2024)

Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB
por: Tairo, Ester C
Publicado: (2024)