Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.

Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.

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A dissertation submitted to Mzumbe University as partial fulfillment of the requirements of award of Masters Degree of Business Administration in Corporate Management (MBA-CM) of Mzumbe University

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Bibliographic Details
Main Author:	Kyeju, Diana
Format:	Thesis
Language:	English
Published:	Mzumbe university 2024
Subjects:	Customer's preference Bottling products Customers purchase decision Social Factors
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/1610
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