Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.
A dissertation submitted to Mzumbe University as partial fulfillment of the requirements of award of Masters Degree of Business Administration in Corporate Management (MBA-CM) of Mzumbe University
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| Autor principal: | |
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| Formato: | Thesis |
| Idioma: | inglês |
| Publicado em: |
Mzumbe university
2024
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| Assuntos: | |
| Acesso em linha: | https://scholar.mzumbe.ac.tz/handle/123456789/1610 |
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| Resumo: | A dissertation submitted to Mzumbe University as partial fulfillment of the requirements of award of Masters Degree of Business Administration in Corporate Management (MBA-CM) of Mzumbe University |
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