The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network

The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network

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A dissertation submitted as a partial/fulfillment of the requirements for award of the Degree of Master of Business Administration (MBA) of Mzumbe University

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Bibliographic Details
Main Author:	Njawa, Junior John
Format:	Thesis
Language:	English
Published:	Mzumbe University 2024
Subjects:	Advertising organizational Performance Tigo telecommunication network Brand Loyalty Consumer Behavior
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/1603
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