The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.

Afficher d'autres versions (1)

A dissertation Submitted to Mzumbe University as a Partial fulfillment of the requirement for the award Master’s Degree of Business Administration in Corporate Management (MBA-CM)

Enregistré dans:

Détails bibliographiques
Auteur principal:	Mwakalukwa,Tulinagwe .
Format:	Thèse
Langue:	anglais
Publié:	Mzumbe University 2024
Sujets:	Internal marketing on customer Marketing awareness Customer buying decision
Accès en ligne:	https://scholar.mzumbe.ac.tz/handle/123456789/1600
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Documents similaires

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
par: Mwakalukwa,Tulinagwe .
Publié: (2024)

Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.
par: Kyeju, Diana
Publié: (2024)

Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.
par: Kyeju, Diana
Publié: (2024)

Impacts of brand image on customer awareness and sales: A case study of Vodacom Arusha branch
par: Kaaya, Enedy Victor
Publié: (2024)

Impacts of brand image on customer awareness and sales: A case study of Vodacom Arusha branch
par: Kaaya, Enedy Victor
Publié: (2024)

Meeting customer needs
par: SMITH, I. (Author)
Publié: (2003)

Buying and selling private companies and businesses
par: Beswick, Simon
Publié: (1996)

Customer services-marketing and the competitive environment/
par: Mayall,Carol
Publié: (1992)

Defying the limits : reaching new heights in customer relationship management
Publié: (2000)

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
par: Mageni, Joseph
Publié: (2025)

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
par: Mageni, Joseph
Publié: (2025)

Marketing / A customer-centric approach
par: Sommers Montrose S.
Publié: (2007)

Customer-centric marketing : build relationships, create advocates and influence your customers /
par: Cundari, Aldo
Publié: (2015)

Strategic marketing : Creating competitive advantage /
par: West, Douglas
Publié: (2006)

Strategic marketing : Creating competitive advantage /
par: West, Douglas
Publié: (2006)

Viral marketing sales, customer perceptions of Airtel Tanzania.
par: Tofiki, Swaumu S.
Publié: (2024)

Viral marketing sales, customer perceptions of Airtel Tanzania.
par: Tofiki, Swaumu S.
Publié: (2024)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
par: Mashingia, Neema N.J
Publié: (2024)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
par: Mashingia, Neema N.J
Publié: (2024)

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)
par: Kazula, Lameck Zacharia
Publié: (2024)

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)
par: Kazula, Lameck Zacharia
Publié: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
par: Abdalla, Zainab.S
Publié: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
par: Abdalla, Zainab.S
Publié: (2024)

Principles and practice of marketing
par: Jobber, David
Publié: (2024)

Customer Relationship Management/
par: Kavitha, B.
Publié: (2020)

Customer relationship management : concepts, applications and technologies
par: PRIOR, D. D. (Author)
Publié: (2024)

Services marketing : integrating customer focus across the firm /
par: Zeithaml, Valarie A.
Publié: (2006)

Customer services : skills for success /
par: Lucas, Robert
Publié: (2012)

Customer services : skills for success /
par: Lucas, Robert
Publié: (2023)

Customer centricity : focus on the right customers for strategic advantage /
par: Fader, Peter S.
Publié: (2020)

Key concepts in marketing /
par: BLYTHE, J.
Publié: (2009)

Key concepts in marketing /
par: Blythe, Jim
Publié: (2009)

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
par: Mbaga, Mwedady Hemedi
Publié: (2024)

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
par: Mbaga, Mwedady Hemedi
Publié: (2024)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
par: Bee, Filomena Faustine
Publié: (2024)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
par: Bee, Filomena Faustine
Publié: (2024)

Customer relationship management
par: SHANTHI, R. (Author)
Publié: (2013)

Customer relationship management: a global approach /
par: Chakravorti, Samit
Publié: (2023)

Principles of marketing
Publié: (1999)

Principles of marketing
par: Kotler, Philip
Publié: (2008)