Assessment of the factors influencing consumer buying decision of mobile phone brands: A survey study among university students
A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of the Degree of Master of Science in Marketing Management of Mzumbe University
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| Главный автор: | Zephania, Glory |
|---|---|
| Формат: | Диссертация |
| Язык: | английский |
| Опубликовано: |
Mzumbe University
2024
|
| Предметы: | |
| Online-ссылка: | https://scholar.mzumbe.ac.tz/handle/123456789/1597 |
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