Assessment of the factors influencing consumer buying decision of mobile phone brands: A survey study among university students

Assessment of the factors influencing consumer buying decision of mobile phone brands: A survey study among university students

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A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of the Degree of Master of Science in Marketing Management of Mzumbe University

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Detalhes bibliográficos
Autor principal: Zephania, Glory
Formato: Thesis
Idioma:inglês
Publicado em: Mzumbe University 2024
Assuntos:
Mobile phones
Technologies
Consumer’s needs
Growing product
Acesso em linha:https://scholar.mzumbe.ac.tz/handle/123456789/1597
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