Assessment of the factors influencing consumer buying decision of mobile phone brands: A survey study among university students
A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of the Degree of Master of Science in Marketing Management of Mzumbe University
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| Natura: | Tesi |
| Lingua: | inglese |
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Mzumbe University
2024
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| Soggetti: | |
| Accesso online: | https://scholar.mzumbe.ac.tz/handle/123456789/1597 |
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| Riassunto: | A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of the Degree of Master of Science in Marketing Management of Mzumbe University |
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