Growth strategy, entrepreneurial capability and business success of SMEs in Mbeya city
A dissertation submitted in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration (MBA_CM) in Corporate Management of Mzumbe University
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| Formato: | Tesis |
| Lenguaje: | inglés |
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Mzumbe University
2024
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| Acceso en línea: | https://scholar.mzumbe.ac.tz/handle/123456789/1441 |
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| _version_ | 1835205598655807488 |
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| author | Seif, Juma |
| author_facet | Seif, Juma |
| author_sort | Seif, Juma |
| collection | DSpace |
| description | A dissertation submitted in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration (MBA_CM) in Corporate Management of Mzumbe University |
| format | Thesis |
| id | oai:null:123456789-1441 |
| institution | Mzumbe University |
| language | English |
| publishDate | 2024 |
| publisher | Mzumbe University |
| record_format | dspace |
| spelling | oai:null:123456789-14412024-10-11T06:28:05Z Growth strategy, entrepreneurial capability and business success of SMEs in Mbeya city Seif, Juma Business Success Business Strategy and Performance SMEs-Tanzania Entrepreneurial Self-efficacy Growth Strategy Product Development Strategy A dissertation submitted in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration (MBA_CM) in Corporate Management of Mzumbe University The purpose of this research is to investigate the business strategy and performance in Small and Medium-Sized enterprises (SMEs). The research focused on SMEs because of the importance of SMEs in the economy and the high percentage of them in the Tanzanian business population. The present research examined the relationship between entrepreneurial capability, growth strategy and SMEs business success. The entrepreneurial capability consisted of entrepreneurial self-efficacy and improvisational behaviors, and growth strategy included product development strategy, market penetration strategy and market development strategy. This research used a survey methodology, then analyzed by using a descriptive analysis, correlation and regression analysis. Findings showed that each independent variable had mixed results on SMEs business success. The entrepreneurial capability consisted of entrepreneurial self-efficacy and improvisational behaviors, and growth strategy included product development strategy, market penetration strategy and market development strategy have a positive influence in business success. This study contributed to the flow of RBV and provided important contributions for practitioners in developing policies and strategies for business success among SMEs in Tanzania Private 2024-10-11T06:27:54Z 2024-10-11T06:27:54Z 2019 Thesis APA https://scholar.mzumbe.ac.tz/handle/123456789/1441 en application/pdf Mzumbe University |
| spellingShingle | Business Success Business Strategy and Performance SMEs-Tanzania Entrepreneurial Self-efficacy Growth Strategy Product Development Strategy Seif, Juma Growth strategy, entrepreneurial capability and business success of SMEs in Mbeya city |
| title | Growth strategy, entrepreneurial capability and business success of SMEs in Mbeya city |
| title_full | Growth strategy, entrepreneurial capability and business success of SMEs in Mbeya city |
| title_fullStr | Growth strategy, entrepreneurial capability and business success of SMEs in Mbeya city |
| title_full_unstemmed | Growth strategy, entrepreneurial capability and business success of SMEs in Mbeya city |
| title_short | Growth strategy, entrepreneurial capability and business success of SMEs in Mbeya city |
| title_sort | growth strategy entrepreneurial capability and business success of smes in mbeya city |
| topic | Business Success Business Strategy and Performance SMEs-Tanzania Entrepreneurial Self-efficacy Growth Strategy Product Development Strategy |
| url | https://scholar.mzumbe.ac.tz/handle/123456789/1441 |
| work_keys_str_mv | AT seifjuma growthstrategyentrepreneurialcapabilityandbusinesssuccessofsmesinmbeyacity |