Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB
A dissertation submitted in partial fulfillment of the requirements for the award of the Degree of Master of Science in Marketing Management (MSc-MKT) of Mzumbe University Dar es Salaam Campus College.
Salvato in:
| Autore principale: | |
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| Natura: | Tesi |
| Lingua: | inglese |
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Mzumbe University
2024
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| Soggetti: | |
| Accesso online: | https://scholar.mzumbe.ac.tz/handle/123456789/1284 |
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