Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB

Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB

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A dissertation submitted in partial fulfillment of the requirements for the award of the Degree of Master of Science in Marketing Management (MSc-MKT) of Mzumbe University Dar es Salaam Campus College.

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书目详细资料
主要作者:	Tairo, Ester C
格式:	Thesis
语言:	英语
出版:	Mzumbe University 2024
主题:	Customer data usage in banking industry Service quality in banking industry Customer equity Customer relationship management
在线阅读:	https://scholar.mzumbe.ac.tz/handle/123456789/1284
标签:	添加标签没有标签, 成为第一个标记此记录!

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