Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB

Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB

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A dissertation submitted in partial fulfillment of the requirements for the award of the Degree of Master of Science in Marketing Management (MSc-MKT) of Mzumbe University Dar es Salaam Campus College.

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Библиографические подробности
Главный автор:	Tairo, Ester C
Формат:	Диссертация
Язык:	английский
Опубликовано:	Mzumbe University 2024
Предметы:	Customer data usage in banking industry Service quality in banking industry Customer equity Customer relationship management
Online-ссылка:	https://scholar.mzumbe.ac.tz/handle/123456789/1284
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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